Tag Archives: millennials

Social culture for engaged millennials employees

Jessica   October 6, 2015

Engaging employees has been a concern for many organizations in recent years and with a new generation of employees in the workplace, the challenge has evolved quite a bit. Many researches have established connections between employee engagement and business performance, whether it’s for attracting and retaining talent, greater productivity, profitability or reputation. Gallup found that organizations scoring in the top… Read more »

Are you #UpForWhatever with Bud Light?

kblack12   June 11, 2015

Title of Post: Are you #UpForWhatever with Bud Light? Company: Anheuser-Busch: Bud Light           Industry: Alcoholic Beverages/Beer Bud Light Vice President: Alex Lambrecht  Web references: UpForWhatever; Chicago Tribune; Anheuser-Busch; Forbes; MixCloud; AdWeek; EventMarketer; Whatever, USA; TheFutureCast; BusinessInsider The Reinvention of Bud Light With diminishing sales and an aging target market, Bud Light knew that they needed to do something unique to engage Bud Light drinkers of today.  In a bold… Read more »

The future of social media is visual

Tabatha Laverty   March 15, 2015
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Organization Name: Greatist Industry: Health and Wellness Web References: Greatist, Ethos3, theblueballroom, PharmFreshMedia Facebook, Twitter, LinkedIn. These three social media platforms have long been referred to as the “big three” in social media. However, over the last few years, we’ve seen a clear shift in social media strategies to a focus on visual content that is quickly understood and absorbed by the audience. . This change… Read more »

Snapchat and the next generation of social media for business

Jane Dawkins   November 15, 2014
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Organization name: Snapchat, Inc. Industry: Photo sharing, social networking service Company Contact: Evan Spiegel, CEO Snapchat Web references: Snapchat Description of how social media is used for business performance: When I started reviewing Snapchat, and how it could play a role in the future of the brands I represent on social media I couldn’t get my head around it.  The… Read more »

How the Social Media Generation is Changing Corporate Culture

Amanda Houseman   November 21, 2013

Later born Millennials, also known as Generation Y or the Social Media Generation, are entering the work force and bringing significant change with them, thanks to their upbringing alongside the likes of MySpace, Facebook and Twitter. The most obvious changes are the use of technologies like social networks, mobile devices, instant messaging and the connection to the online world. For… Read more »