Tag Archives: millenials

L’Oréal  is a global leader in cosmetics, beauty and grooming with companies in more than 70 countries representing over 130 product lines.  The company is highly revered as a desired place to work and has  been awarded with several “top employer” awards  globally from various respected entities including Forbes magazine , Glassdoor  and Montréal’s Top Employers .   There are several factors that have contributed to this top employer recognition, one of which is the strong, positive corporate culture they’ve manifested through employee engagement and empowerment via social media.    Although counterintuitive for many companies, L’Oréal has embraced the use of social media by it employees.  In fact, it encourages it.  Social media for most companies is perceived as a distraction and a hindrance to productivity.  As a result, social media policy is typically created with the objective of restricting its usage.    Conversely, L’Oréal, views social media  policy as an opportunity to enlighten employees on its benefits and an opportunity to shed light on the tools and tactics that can be applied to use it effectively to shape desired behaviours.   

Canadian Blood Services Gets Under Your Skin for the Greater Good

Dianne McBride   November 7, 2015
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Canadian Blood Services media campaign symbol that indicates a greater need for blood donations in the community. Organization:  Canadian Blood Services Industry:  Not for Profit, Health and Medical Contact(s): Dianne McBride,  Web references: HealthyDebate.ca, cbc.ca, Canadian Blood Services,  Facebook, Wikipedia.org, Twitter, Vimeo, Youtube, History.com, Talk about a red hot topic. Canadian Blood Services has a multi-storied past, including the 1980’s blood scandal… Read more »