The Cara Operations Limited group owns 10 restaurant brands such as Milestone’s, Harveys and Swiss Chalet. Cara recently decided to bring all their social media marketing in house after a pilot project in which they were able to test out how responsive they could be for all their brands without relying on agencies. At the end of the day it is a difficult decision for any business to decide whether to source out their marketing and social media or to bring it all in house. The Cara brand has such a broad reach of customers with different demographics, incomes, geography, etc that the information crossover would be a big loss if they gave it all away to an agency. By making the decision to bring all their marketing in house, their team can quickly react, respond and request information directly from their customers. The group’s marketing team uses different social media tools like Instagram and Twitter to seek out immediate feedback, buy-in and build momentum and excitement for upcoming changes such as menu or toppings!