Any organization, despite the industry, is tracking metrics day in and day out. These metrics play a significant role in the organizations overall performance, and every organization tracks and monitor some type of performance metric, these areas could include: sales, finance, social media, marketing, lead generation, consumer data, and the list goes on. These metrics are vital for the organization to improve in those areas and their overall performance and can also be used to increase customer satisfaction, customer retention, revenue and employee performance. Without metrics, these organizations would be left without key consumer data, have a challenging time marketing their products or services, understanding their consumers, tracking sales and revenue, and their research and development would slow down tremendously. Metrics support and improve the overall performance of organizations, that is why Metroland Media remains one of the media industry leaders in Canada, due to their strong metric management.
Each year we print four billion flyers that are read by 81% of our readers, making them the most used source of local shopping information. For Metroland Media, their competitors and readers, these numbers are astonishing. Supply chain management is now more relevant than ever in terms of any organization succeeding. Products need to be properly designed, developed and distributed, while still being cost effective, easily adaptable to changes in the product or market and remain at a high-quality level for customer satisfaction. Metroland makes it apparent that the products they produce find there way into the customer’s hands with the same quality it left their organization. They know that improving their network of organizations and people involved in these processes enhance a variety of factors within their supply chain. Metroland Media is an excellent example of how an organization should run their supply chain and how it can be managed and improved.
For Metroland Media, customer engagement is essential for many aspects of their business since there are such large selections of print publications and other media sources available to the public. Although all media channels are equally important to Metroland Media, their community newspapers and print publications are their number one source of revenue. Today we see the Internet evolving into a larger number of social media channels and television alternatives; this puts customer engagement at the top of their priority list. With the amount of choices available, competition amongst companies and brand loyalty becomes a problem.
Your whole enterprise social media strategy should be simple and practical. It should complement the overall organizational goals, but it deserves its own plan and measurable objectives. I have been through numerous planning processes where the end result is a plan and no action. Why did that occur? I think it happens because many planning sessions fail to start with the end in mind. Much like a trip, the first thing to know is where you want to go. If you don’t know where you are going how will you ever know that you have arrived? Seems pretty simple but many planning processes are started chasing the latest craze without any regard to what the business is actually trying to achieve. Given the benefits of social media and its exponential growth in business use, it is hard not to get caught up in trying to implement social media quickly. Why wouldn’t you want to try to reap the benefits enjoyed by so many other organizations and businesses? Well, with some patience and planning you will be able to gather better results and more importantly avoid potential costly issues.