Tag Archives: metrics

It’s safe to say that when German brothers Adolf and Rudolph Dassler first founded footwear and apparel giant PUMA in 1924 the world was a much different place. Computers, the Internet and social media were obviously not of concern whereas merely having reliable electricity to manufacture their shoes was. Fast-forward to nearly a century later and the game has changed in ways that would have once seemed unimaginable. In order to compete in today’s global marketplace companies need to have an online presence. While initially it may have been adequate to just have a corporate website, it is now becoming increasingly necessary for companies be active on social media. But merely participating in social media does not ensure success. Companies need to be analyzing their social media traffic and taking advantage of the insights that it can provide in order to ensure that their time and effort is providing them the optimal return on investment.

Clicks,Tweets and Likes: What is a Small Business to Measure?

lwarburt   November 4, 2015
Augies

Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, Buffer, Investopedia, Social Times,  Vimeo, YouTube, The Toronto Star, Hootesuite, Google images, CMO Survey, Wiktionary, Twitter, Business Dictionary,   The reason(s)… Read more »

Taking social media metrics on the road!

Ken Lupton   November 3, 2015
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Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: tripcentral.ca, FaceBook, YouTube, Twitter Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario,  Tripcentral.ca has grown to one of the largest travel companies in the province.  They launched a website in 1996 featuring last minute packages and reduced prices on travel.  They… Read more »

How Should an Organization Report on Social Media?

Meg Walsh   November 2, 2015
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Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »

#SMSS15 success feeds off social media analytics

ASeymour   November 2, 2015

Organization:  Social Media Examiner Industry:  Social Media Marketing Contact:  Phil Mershon, Director of Events Web references: Social Media Examiner®, Social Media Success Summit® 2015,  Simply Measured, Twitter, Facebook, LinkedIn, Instagram, YouTube Social Media Success Summit 2015 – Social Media Examiner Social Media Examiner® is one of the world’s largest business blogs, helping millions of businesses discover how to best use social media. Nearly 400,000… Read more »

The Call of The Wild – Wildcoast Adventures

tlittle   July 8, 2015
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Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »

BrightLane: The Measure of a Community

psegura   July 3, 2015

  Organisation Name:  BrightLane Web References:  brightlane.ca Industry:  Office Space Rental Agency Names of Contacts:  George Horhota, President & C.E.O. and Tawny Dhaliwal, Community Manager Web References: Twitter, Facebook,LinkedIn, Instagram, Pinterest Description of how social media is used for business performance When I arrive at BrightLane, Community Manager Tawny Dhaliwal is rushing around, making last minute preparations and ushering people… Read more »

The Data Pipeline: Social Media Analytics at Union Gas

tlittle   July 1, 2015
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Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »

Measuring Social Media Success: THEMUSEUM

MGardiner   July 1, 2015

Organisation Name: THEMUSEUM Industry: Arts Name of contact if available: David Marskell- CEO Web References: twitter.com/themuseum, www.themuseum.ca, facebook.com/themuseum, linkedin.com/themuseum  Company Overview: THEMUSEUM (formerly named the Waterloo Regional Children’s Museum) opened to the public in 2003 following eight years of planning and fundraising. It was renamed THEMUSEUM in 2010. Now focused strategically on four pillars; Family Experience, Community Stage, Exhibitions, and Museum After… Read more »

Allow me to RE-introduce myself: My name is Glenn Gould.

PaulaSinton   June 30, 2015
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Company: Glenn Gould Limited Industry: Estate Management and Music Website:  http://glenngould.net Today we celebrate Canada Day, and; it is with incredible honor, and perhaps a touch of synchronicity, that I have chosen the great Glenn Gould as my focus for this independent study for the collective blog on Social Media Metrics. Wait. Time out. Glenn Gould?? Metrics and Measurement?? Absolutely. In… Read more »

Tweeting & Leading with Schulich

yoshdrp   March 9, 2015

Title: Tweeting & Leading with Schulich Organisation Name: Western University, Schulich School of Medicine and Dentistry Industry: Education Name of contact if available: Brian Blatnicki, Digital Communications Coordinator Web References: People of Schulich Medicine & Dentistry Other References: Phone Interviews with members of the Communications and Marketing Department   The climate for learning is constantly changing thus setting the stage for future learning. As… Read more »

The top ten is never enough—Dell demonstrates the need for customized social media metrics linked to business strategy

CRS   March 3, 2015

Organisation name: Dell Industry: Information Technology About social media metrics: A quick google search for “social media metrics” brings up any number of articles. The majority of these articles recommend similar metrics which include: leads, engagement duration, bounce rate, reach or size of network and increase in membership, active ratio (active members to all members), conversions to sales, membership, subscriber,… Read more »

Stryve Digital Marketing measures metrics beyond the numbers

cmuss   March 1, 2015
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Organisation name: Stryve Digital Marketing Industry: Marketing Contact: Sourov De, President Web References: Stryve Marketing Description of how social media is used for business performance  Stryve Digital Marketing, (Stryve), is expertly harnessing marketing opportunities made available because of digital technology. Sourov De, President of Stryve, says his team is passionate about what they do, and succeeds by providing results-driven services… Read more »

Metrics help Bridgit put new tool into construction workers’ hands

mirko   March 1, 2015
bridgit logo

Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. Formed in 2012 Bridgit, based in Kitchener, Ont., is the brainchild of Mallorie Brodie and Lauren Hasegawa. At the time,… Read more »

Lots of data, little time – what social media metrics really matter

Tabatha Laverty   March 1, 2015
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Organization Name: AMD Industry: Technology Web References: VWO, AMD, Facebook Insights, Google Analytics, KISSMetrics, Kentico, Jay Baer Facebook Insights offers 60 predefined data points for measuring activity on your page, Google Analytics has over 200 data points. And that is just the beginning. Every social media platform has dozens, if not hundreds of different reporting metrics to help you measure and analyze… Read more »

Social Media Metrics – Not Everything is QUANTIFIABLE

alexis klein   February 26, 2015

Organization Name: Millennium1 Solutions Industry: Business Process Outsourcing Name of contact if available: Holly Abbott – Director, Quality & Corporate Communication Web references: Millennium1 Solutions When it comes to social media, companies either embrace the concept or stay clear of it.  To some executives, social media is an integral part of their marketing strategy while for others, it is just… Read more »

The Platform is Twitter, The Metrics Are Social

socialmed_ia   February 26, 2015

Organizations name: Unmetric , Sprinklr Industry: Online marketing Websites: https://unmetric.com https://www.sprinklr.com Every organization works and produces, this way or another. Some of them market their customers the hell out, some of them are advanced users, and practice social media broadly – in supply chain management, product design, and customers engagement. However, the question of social media impact is still blurred…. Read more »

Social Media Metrics: the snapd example

tinageisel   February 26, 2015

  Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online course; Social Media For Business Performance, students are required each week to do a case study/blog post pertaining to our… Read more »

Social Media Interaction is a snapd Success

cmuss   February 15, 2015

Organisation name: snapd Inc.  Industry: Publishing Contact: Andrea Dunn, Director of Social Media Web References: snapd Description of how social media is used for business performance snapd Inc., previously known as SNAP Newspaper Group, is the business behind the over 60 snapd franchises across Canada showcasing community life using newspaper-styled print publications and online platforms. Since 2004, snapd publications have been covering a… Read more »

#JetBlue & Social Metrics

Amanda   November 8, 2014
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Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »

Facebook leads the way in Social Media Metric Utilization

RBarrett   November 6, 2014
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Organization Name: Facebook Inc. Industry: Social Networking Web references: https://www.facebook.com/ The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerberg, Chairman and CEO Who are they? Facebook is arguably the best known and most successful social media networking platform ever…. Read more »

Pinterest for Business: The Rising Social Media Juggernaut To Take On Facebook and Twitter Social Media For Business.

chrgomes   November 6, 2014
Pinterest For Business

Organization Name: Pinterest.com Industry: Advertisement/Brand Marketing/Social Media Platform Web References: http://www.pinterest.com/, http://business.pinterest.com/ Description of how social media is used for business performance: Pinterest is a social network that allows users to visually share, curate, and discover new interests by visual posting, also known as “pinning” images or videos to their own or others’ pin boards on the Pinterest website. Since the… Read more »

Assessing the way the social media winds are blowing

KSurette   November 4, 2014
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  Organization Name: Canadian Wind Energy Association (CanWEA) Industry: Industry Association – wind power generation Name of contact: Lejla Latifovic, Communications Officer Web references: Canadian Wind Energy Association Description Social media has become a part of everyday life.  Countless numbers of conversations take place online daily.  Smart organizations have realized importance of participating in social media activities, and the value… Read more »

Keanu Reeves, Social Media and the New Metrics

Jaye Torley   November 4, 2014

ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »