Conversations, leads, engagement, reach, impressions, bounce rate, time on site, audience growth rate, response rate….. which social media metrics are meaningful to a campaign? After reading about 20 articles, I found that the more I study on this topic, the guiltier I feel. Because it makes me realize that I have been following some “vanity metrics” of my previous social media campaigns. People follow us, read our posts, and get our emails….. But can any of these metrics say that our audience will go further with us?
Business name: Tracx Industry: Social Media Management and Marketing Intelligence Contact: Reinhardt Schuhmann, Product Manager Description Tracx is a NYC-based company with a SaaS platform for sophisticated brand marketers who want to manage their social media presence. The company provides an end-to-end solution that indexes the entire social web and captures a 360 degree view of activity around a brand. This… Read more »