Tag Archives: measuring social media

Are people really honest? One company decided to find out and in the process they managed to create one of the best social media campaigns in 2015.[1]  Honest Tea,  has prided themselves to be transparent in all their endeavors, and are now inspiring a nation to do the same. Challenging American’s  to prove they are honest people, and in the process managing to conquering their own brand awareness like never before. The Social Experiment Since 2010, Honest Tea has conducted a social experiment where they set up unmanned racks of Honest Tea offered for $1 each on an honor system. Monitored by hidden cameras and employees who tracked the percentage of people who paid by city. It started with 6 major cities across the U.S. to determine how honest people are when they think no one is watching. And has expanded across the nation ever since proving each year that over 90% of Americans are honest and continue to be. Please take a peak at the Teaser video below for more on the Honest Tea’s Campaign To see which states were the most honest and  other interesting results, quench your curiosity by clicking on the National Honesty Index     So why did they conduct this experiment? Seth Goldman is president and TeaEO of Honest Tea explains: “Beyond the fact that we seek to have honest and direct relationships with our ingredients, suppliers, and consumers, it’s a fun way for people to interact with our brand. We do lots of sampling over the summer, but our Honest pop-up stores offer an opportunity for people to be part of our company rather than just passive drinkers. It turns out that it’s also a nice way to help people think differently about our society and each other.”[2] Each year Honest Tea matched the contributions from these pop-up stores and donates them all to a specific charity in order to help people help themselves and increase sustainability in the world.

Companies With Social Media “Moxie”

Bettycoop   July 2, 2015

Organizations: Verizon (Mobile phones), Weather Channel (weather news), Dove (soap), Moxie (Ad Agency)   Name of Contact: Jessica Carruth, Senior Marketing and PR Manager, Moxie Website References: moxieusa, cmosurvey, youtube, marketingthink, mckinseyonmarketingandsales, Verizon, theweatherchannel, Dove, Amazon   Social media is like giving a customer a megaphone. His or her voice can be heard on so many levels and places and it can… Read more »

#JetBlue & Social Metrics

Amanda   November 8, 2014
Jet Blue Airbus A320NEO neo

Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

tighed   November 2, 2014
canadian tire

    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference:  www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media.  Of these organizations, most are still planning to establish and… Read more »

How Influential Are you? Let Klout be the Judge

emilievandijk   July 3, 2014

“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »

How Hubspot Assisted Rezdy to Consistently Generate more Visits, Leads and Customers!

Carrie   June 27, 2013

  Hubspot, is an all-in-one marketing company whose inbound marketing software help’s generate more visits, leads, and customers. It’s suite of tools work seamlessly together, with its marketing templates being optimized for conversion and mobile distribution out the box. Hubspot social media for example, saved small business Rezdy time by auto-publishing each post to social media. It then measured the effectiveness of each… Read more »

Old Spice Finds New Results with Social Media

Terrah   June 27, 2013

Social media helps businesses communicate and engage with consumers like never before.  But is it impacting their bottom line? There are a number of different ways for companies to measure the impact of their social media efforts, which can make it difficult for companies to know if they’re using the right metrics.  Radian6 reminds companies that, “[For] measurement to be… Read more »