Tag Archives: mcdonalds

October 2017, McDonald’s brought back a rare condiment from the 1990s at the beginning of the month, but the promotion ended in protests and sky-high secondary markets. (Kalvapalle, 2017) McDonald’s is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, USA. In 1948, they reorganized their business as a hamburger stand, using production line principles. Today, McDonald’s is one of the world’s largest restaurant chains, serving approximately 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and after facing criticism for the unhealthy nature of their food, the company has expanded its menu to include salads, fish, smoothies, and fruit. A McDonald’s restaurant is operated by either a franchisee, an affiliate, or the corporation itself. According to a BBC report published in 2012, McDonald’s is the world’s second largest private employer (behind Walmart with 1.9 million employees), 1.5 million of whom work for franchises. (Wikipedia, 2017)

Most of us who went to McDonald’s as kids remember our first taste of their delicious French fries and that special sauce packed Big Mac. We also likely remember as we became adults, just how bad their coffee was (as was the coffee at many other restaurants). Well, McDonald’s listened to its customers over the years and introduced a new coffee and most recently a new McCafe restaurant concept. A winner for customers, the McDonald’s business and for social media.

#McDStories All Ears

FBatarse   November 18, 2015

Organization Name: McDonalds Industry: Fast Food Name of Contact: N/A Web Reference: Forbes, Mashable YouTube, SourceFed Youtube, MEMES, Jona SoundCloud,  Social Media and Business Performance McDonalds Corp. serves 68 million customers on a daily basis in 119 countries. The fast food giant is known for its Happy Meals, Big Mac’s and various breakfast options. Reaching out to customers via internet… Read more »

Mc Donald’s Supply Chain and E-Procurement Management

bmfwong   October 27, 2015
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  Organization Name: Mc Donald’s Industry: Restaurant Web Reference: McDonalds, Forbes, Wikipedia  In this week’s blog I write about Mc Donald’s, the most recognizable and successful fast food chain in the world. McDonald’s has over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees while the rest are… Read more »

McDonald’s is a #McFail When it Comes To #McDStories

Cristina Avila   February 7, 2015

Organization Name: Mc Donald’s Industry: Food Service Name of Contact: Rick Wion, (Former) Director of Social Media, McDonald’s Corporation Web References: McDonald’s Twitter, Business Insider, Forbes Magazine, The Next Web and PR Daily Description of How Social Media is Used for Business Performance: In January 2012, McDonald’s deployed a series of YouTube videos drawing attention to the company’s freshness guarantee…. Read more »

#Our food. Your questions: McDonalds keeps going public

socialmed_ia   February 5, 2015

Organization Name: McDonalds Industry: Fast food Web References: McDonalds Description of how social media is used for business performance: Back in 2012, McDonalds has launched a social media based campaign, named “Our food. Your questions”. The “Financial Post” cited McDonalds site saying “We’ll answer any questions about our food — even the tough ones — then post a personal reply… Read more »

McDonald’s Tarnishes its Golden Arches with Instagram Blunder

Tracey Pearce-Dawson   November 11, 2014
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Organization: McDonald’s Industry: Fast Food I have a confession to make. I like to eat McDonald’s food – particularly the French fries and Big Mac. I always have and chances are I always will. That said, I certainly don’t go to McDonald’s to get my ‘greens’ or ‘veggie-full.’ I know better than that. However, as one of the world’s largest… Read more »