Tag Archives: McDonalds Twitter disaster

McDonald’s Twitter Promotion: A PR Disaster !

Wardah Sabih   October 15, 2012

  Organization Name: McDonalds Industry: Fast Food Web References:  http://socialmediatoday.com/node/434385 http://business.financialpost.com/2012/08/10/mcdonalds-social-media-conscience/   As the article suggests, when we think of McDonalds, the thought of fatty greasy food and minimum wage workers pop up in minds of most people.  However in order to combat such an image, McDonalds decided to experiment with Social Media in order to stimulate a more positive image of… Read more »