Tag Archives: marketing

NewBay Media Live @ Infocomm is the hub for social media

ASeymour   November 10, 2015

Company:  NewBay+ Marketing Services Industry:  Audio visual, integrated media Contact:  Joe Braue, VP Marketing Services Web references:  NewBay Media, NewBay+ Marketing Services,  BETT, ISTE, CES, InfoComm International, Christie NewBay+ Marketing Services has found a way to seamlessly integrate traditional and new media opportunities and, turn the experience into a repeatable social media exercise that garners likes, clicks, views and shares for their customers… Read more »

Spicing up sales with social media marketing!

Ken Lupton   November 9, 2015

Oganization: McIlhenny Co. Industry: Food and Beverage CEO: Tony Simmons Web references: FaceBook, YouTube, Twitter, Bloomberg Business Tabasco, Wikipedia, Edmond McIlhenny was the American businessman that invented and manufactured  Tabasco branded pepper sauce.  In his Avery family garden, between 1866 and 1868, he grew his first commercial pepper crop and sold the bottles in the following year.  It is sold… Read more »

Farming meets social – AGCO uses social to gain customer trust

cdiesbourg   November 9, 2015

Organization Name: AGCO corporation – Your Agriculture Company Industry: farming Web references: the small business journal; AGCO, Agriculture Marketing, B2B, Blogging, Facebook, Massey Ferguson, Social Media, Twitter, YouTube Social media and marketing – same goal? First, a definition of marketing. The role of Marketing is to engage the mind of the consumer such that a transaction with the brand becomes a desirable possibility in… Read more »

Mercedes-Benz: Luxury Cars and a Luxury Marketing Campaign

Meg Walsh   November 9, 2015

Company: Mercedes-Benz Industry: Automotive   Many businesses who are just entering the world of social media believe that social media is a free form of advertising, and that a post on Facebook, Twitter or Instagram will be seen by all their followers. Unfortunately this is not the case. What many businesses are doing is simply slapping up a marketing message… Read more »

I’m a Halitophobic – Orabrush Goes National Using Social Media.

Forrester Hinds   November 5, 2015

Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the Orabrush on store shelves without so much as a second glance, and having hygiene companies turn down an offer of… Read more »

Friends who share together travel together; AirAsia’s Facebook marketing ploy

ekastner   November 5, 2015
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Title of post: Friends who share together travel together; AirAsia’s Facebook marketing ploy Organization: AirAsia Berhad Industry: Air Transportation CEO: Tony Fernandes Web references: Noble Studios, Fascinating Marketing, Hallam, Digital Training Academy, tnooz, Facebook, YouTube  Free plane?! Where do I sign up? There is nothing that grabs attention more than free stuff. Businesses have been wise to capitalize on our… Read more »

The Ritz-Carlton – a look at their customers

cdiesbourg   November 2, 2015

Organization Name:   The Ritz-Carlton Industry:   hotel Web References: brandwatch.com, www.svmsolutions.com, http://www.ritzcarlton.com/en/LetUsStay/Default.htm, www.google.com, www.travelandleisure The Ritz-Carlton – this luxury brand wants to stay with you According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers… Read more »

Esurance Wins Big At The Super Bowl

David_Pearson   November 2, 2015
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Company: Esurance Industry: Insurance Services Web References: Esurance, Twitter, Facebook Esurance which is a wholly owned subsidiary of Allstate, provides insurance services to consumers online and over the phone and also serves as a shopping and comparison site for car insurance in some territories. They focus their marketing on  sports teams and events, typically through sponsorship and traditional advertising campaigns. In… Read more »

My Starbucks Idea: Product Development Through Social Media

bmfwong   October 19, 2015

Organization Name: Starbucks Industry: Coffee Shop Web Reference: Forbes, Starbucks, My Starbucks Idea Starbucks is one of the most recognizable coffeehouse in the world. Their success has been attributed to their ability to stay consistent with their product offerings, storefront ambiance, and having a menu option that suits many people’s taste buds. However, Starbucks continues to push their competitive advantage over other national coffeehouses by… Read more »

Beta testing artists with NBC’s The Voice

ekastner   October 18, 2015
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Title of post: Beta testing artists with NBC’s The Voice Organization: NBC, Universal Music Group Industry: Entertainment CEO: Lucian Grainge Web references: Mashable, Shorty Awards, PTC Creo, Twitter, Carabiner Communications, Simply Measured Social media has expanded beyond the role it plays in people’s social lives – today, it plays an increasingly important role in the way people interact with the… Read more »

A future with mobile access to everything, but at what cost?

C. Laughren   July 16, 2015
Image_push to share

Web references: IABC,  CNBC,  Forbes,  Tech Republic It’s become so easy. We just slip them into our pocket or bag, and off we go without a second thought. We’re constantly connected to friends, family and frequently our work. Tweets, posts, emails, pictures, video clips, calls – all allow us to remain up-to-date, get things done, and find information quickly, at… Read more »

Ready or Not – The Future is Here for Social Media and B2B Marketing

tlittle   July 15, 2015
crystal-ball words

Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »

Life of the Party: Comedians + Social Media = Marketing

kturriff   July 8, 2015
Spotlight on microphone stand on stage

Focus: Comedian – Bert Kreischer Industry : Stand-Up Comedy References: Blog by Patrick Shea ShortAwards Twitter BertBertBert.com Comedians + The life of a stand-up comic is like no other. Day after day on the road, performing live…alone….and with the script YOU wrote. That is all challenging enough without the added pressures of being self-employed and at the mercy of the crowd…you better be… Read more »

Shimmy, Like, Follow, Pin!

mwindover   July 8, 2015

Organization name: BellyUp Belly Dance Studios Web references: BellyUp BellyDance Studios, Facebook, Instagram, LinkedIn, Pinterest, Powhhow, Quicksprout, Twitter, Soundcloud, YouTube Industry: dance studio Name of contact: Joharah Kolishenco, Founder, Owner, Instructor, Artistic Director Profile Jewel tones are a major décor feature at BellyUp Belly Dance Studios, where scarves adorn the walls and there’s a steady jingle of coin belts. It’s… Read more »

John Green: Authenticity in Social Media Marketing

Michelle   July 8, 2015

Subject: John Green, New York Times best selling author Industry: Publishing Web Links: John Green on Facebook, Twitter, Youtube, Tumblr, Instagram, Wikipedia, Goodreads, Author’s Website Additional Interesting Reading that Didn’t Quite Make It Into This Article: New Yorker John Green is an author of young adult fiction, vlogger, philanthropist, and a creator of online educational videos. He is an active… Read more »

The Call of The Wild – Wildcoast Adventures

tlittle   July 8, 2015
Wildcoast-logo-TEAL-L

Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »

Oreo: The Social Media cream filling

MGardiner   July 8, 2015

Organisation Name: Oreo Industry: Food   Oreo over the past few years has dominated the social media marketing field with a variety of different campaigns. I will be highlighting a few of them to better understand the use of Social Media Marketing. As highlighted below you will see how innovative Oreo has been but also that the techniques used are… Read more »

Measuring Social Media Success: THEMUSEUM

MGardiner   July 1, 2015

Organisation Name: THEMUSEUM Industry: Arts Name of contact if available: David Marskell- CEO Web References: twitter.com/themuseum, www.themuseum.ca, facebook.com/themuseum, linkedin.com/themuseum  Company Overview: THEMUSEUM (formerly named the Waterloo Regional Children’s Museum) opened to the public in 2003 following eight years of planning and fundraising. It was renamed THEMUSEUM in 2010. Now focused strategically on four pillars; Family Experience, Community Stage, Exhibitions, and Museum After… Read more »

Are you #UpForWhatever with Bud Light?

kblack12   June 11, 2015

Title of Post: Are you #UpForWhatever with Bud Light? Company: Anheuser-Busch: Bud Light           Industry: Alcoholic Beverages/Beer Bud Light Vice President: Alex Lambrecht  Web references: UpForWhatever; Chicago Tribune; Anheuser-Busch; Forbes; MixCloud; AdWeek; EventMarketer; Whatever, USA; TheFutureCast; BusinessInsider The Reinvention of Bud Light With diminishing sales and an aging target market, Bud Light knew that they needed to do something unique to engage Bud Light drinkers of today.  In a bold… Read more »

The Ice Bucket Challenge Pours the Cold Truth on the Power of Social Media

michaelaris   March 9, 2015
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Organization Name:  ALS Association Name of Contacts: The ALS Association: @alsassociation Industry: Non-Profit Charity Organization Web references: The ALS Ice Bucket Challenge What is the ALS Association: Founded in 1985, the ALS Association is a non-profit organization established to fight the Lou Gehrig’s disease. Through their Transitional Research Advancing Therapies for ALS, also known as the TREAT ALS program, the ALS… Read more »

soleRebels “pairs” a great product with a strong ethical business model to create locally and sell globally

CRS   March 8, 2015

Organisation Name: soleRebels Industry: Footwear manufacturing and distribution Name of contact if available: Bethlehem Tilahun Alemu, Founder, CEO and Managing Director About soleRebels: In 2004, Bethlehem Tilahun Alemu began a footwear company based upon the creativity and skills of local Ethiopian artisans using sustainable production materials and methods. SoleRebels artisans create hand-crafted footwear while earning three to five times more… Read more »

Royal Roads University wields GoPro and Google Glass to recruit students

mirko   March 8, 2015

Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment   catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »

Social Media Strategy, It’s the Icing on the Sweet Temptations Cupcake

lfodor   March 8, 2015
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Organization Name:   Sweet Temptations Cupcakery Industry:  Cupcake Shop; Bakery; Vegetarian & Vegan Restaurant Name of contact if available:   Jacqueline (Jakki) Prince, Owner Web references:   Sweet Temptations, Facebook, Twitter, Instagram Description of how social media is used for business performance: May we tempt you with a cupcake from Guelph’s very successful cupcakery, Sweet Temptations? Located in the South end of Guelph,… Read more »

eShish – Social Media Marketing is About More Than Smoke!

Alicia Bedard   March 8, 2015
eShish Banner

Organization name: eShish Canada Industry: Electronic cigarettes Name of contact if available: Lucy Leiderman – Director, Digital Strategy at PILOT PMR Web references: eShish Canada, Ontario Ministry of Health and Long Term Planning, Wikipedia, Huffington Post, PILOT PMR Description of how social media is used for business performance Smoking. Eww. I was born in the late 80s. I grew up in a… Read more »