Tag Archives: Manufacturing

Schaeffler Group is a global integrated automotive and industrial supplier. Highest quality, outstanding technology, and strong innovative ability represent the basis for the Schaeffler Group’s lasting success. This global company generated sales of approximately 13.3 Billion Euros in 2016. With 22,000 customers and 85,000 employees worldwide, Schaeffler is one of the world’s largest family-owned companies.  It currently has 170 locations in over 50 countries, its  network is comprised of 75 manufacturing locations, research and development facilities, and sales companies. This German-based company has earned a reputation for being a leader in innovation. The Schaeffler Group has invested significant amounts in research and development, with 6,700 employees working on new products and technologies in 17 research and development centers all over the world. Schaeffler owns the rights to approximately 24,000 patents and files more than 2,300 inventions for patent applications every year. Schaeffler is continuously adopting leading-edge strategies to improve their supply chain management process. With the objective of delivering high quality products on-time and at reasonable costs, Schaeffler is committed to innovating new ways to be more flexible and adaptable to any real-time changes. It utilizes a myriad of social media strategies in many areas along the supply chain to improve productivity, design and customer engagement.  

As a loyal fan, I have been using iPhones for 5 years, never thinking about to look at other brands. I fell in love with Apple products right after I received my first iPhone in 2010 as a gift from my husband. It was also in the same year, I learned about Foxconn (Apple’s most important manufacturing supplier) Suicide on Sina Weibo (China equivalent of Facebook). A spate of worker suicides highlighted the conditions at its supply chain led to the worst public relations scandal in Apple’s history. In 2010, from January to June, 18 Foxconn employees attempted suicide with 14 deaths at the Foxconn City industrial park in Shenzhen, China. Their ages were between17 and 25. The way they chose to end their lives were jumping from their factory dorms. The company was pilloried in the media over allegations of poor working conditions and bad management, including long hours, crowed dorms, involuntary labor, record falsifications, improper disposal of hazardous waste, under-age worker. Another brand name “Apple” was being mentioned in every article and sometimes was put on the headline purposefully to drive attention. Foxconn was described as “Apple’s sweatshop” in massive social media posts. No matter that Apple wasn’t the only company that hired Foxconn to build its products, success made it a target.

Take Me To Your Leader – A lesson from a Small Business in a Small town.

PaulaSinton   May 28, 2015

      Company Profile: Seating Inc. Industry: Manufacturing and Distribution President: Judy Hart Increasingly, we are all watching businesses express their brands and choosing to adopt massive social media campaigns around the world as a means to connect with their customers. Strategically, using employees to ‘test drive’ future strategic mandates on Social Media platforms is an excellent way to… Read more »

Giddy Up Little Pony!

Jaye Torley   October 21, 2014

Organization Name: Hyundai Industry: Automotive Name of Contact: Ted Troughton,  National Manager for Market Representation for Hyundai Canada In 1988 I bought a two year old Hyundai Pony. At that time they were referred to as “throw away cars”, you know, you drive it for 3-4 years and, well, you throw it away. Oh my, how things have changed! You ask the… Read more »

Using Socialtext to Mold IMM Into a Better Future

Kelly   July 1, 2014

Organization Name: Industrial Mold & Machine Industry: Manufacturing Industry Name of Founder/CEO: Dave Kuhary Description of how social media is used for business performance: So far, my studies have taught me that social media can be used to engage employees and customers throughout business activities. It also is used to develop and enhance an organization’s product. Continuing forward, social media… Read more »

Social Media effects Apple supply chain, being under fire from Change.org protest

corykingsbury   October 27, 2012

With the help of Social Media, Mark Shields campaign, successfully achieved more hands in joining the fight against Apple’s supply chain, calling on the technology company to protect manufacturing workers from abuse, injury and death. “More than 140,000 people across the world have joined an explosive campaign on Change.org, calling on Apple to protect workers in their supply chain who… Read more »