From a business perspective social media marketing can result in improved brand awareness and loyalty, higher conversion rates, improved customer service, audience insights and decreased marketing costs—if utilized well of course. But so many companies, both large and small, struggle with social media marketing. It is a whole different ball game in comparison to networking with friends and family on your own accounts, although the principals of building and maintaining relationships are still the primary focus. If you’re looking for tips to improve your social media marketing efforts, read on. Illbury + Goose, is a small company that has mastered the art of social media marketing and have implemented strategies that companies of various sizes should take note of. Illbury + Goose creates sustainable, locally made clothing, accessories and home décor, and their brand is built on the foundation of Canadian patriotism. Starting as a local business a few years ago in London, Ontario, they have since expanded their team and have orders coming in from customers all across the country.