Tag Archives: linkedin

Refreshing Ideas, Real Results. Juice and Social Media Metrics.

lfodor   February 28, 2015
juice

Organization Name:   Juice Inc. Industry:  Business Management Consultants Name of contact if available:   Lara Hall, Director of Marketing; Lindsey McCaffren, Content Developer & Writer; Brady Wilson, Co-Founder Web references:   Juice Inc. Blog, Twitter, Facebook, LinkedIn Description of how social media is used for business performance: Juice Inc., located in Guelph, Ontario is a corporate training company that believes energized and engaged employees fuel great customer… Read more »

The hidden benefit of social media use by Coca-Cola’s employees

socialmed_ia   January 30, 2015

Organization Name: Coca-Cola Industry: Beverages Web References: http://www.coca-colacompany.com (Image from: http://www.popsop.com) Description of how social media is used for business performance: As we all know very well, social media is an essential tool for businesses and organizations in the 21st century. However, this is not only about marketing and engaging company’s fans; it is also about employees, the very company’s… Read more »

What’s as addictive as social media?

Amanda   November 21, 2014
Addictive

Organization: Addictive Mobility Industry: Mobile Advertising Contact Name: Cyrus Bakhtiyari, Infrastructure Engineer Web References: Addictive Mobility Description of how social media is used for business performance The value of social media is evident in it’s ability to reach audiences and engage them. Businesses are able to make meaningful connections with their customers from around the world. It’s a way for… Read more »

The Big Three For Social Business: The Future of Social Media with Facebook, Twitter, and LinkedIn

chrgomes   November 20, 2014
social-media-compliance

Organization Name: Facebook, Twitter, and LinkedIn Industry: Social Media/Social Network Web References: www.facebook.com, www.twitter.com, www.linkedin.com Description of how social media is used for business performance: When you look back as to early 1990’s as to how everyone from all walks of life used to communicate and collaborate as they currently do today. Often wonder how simpler times were when we didn’t have… Read more »

The Future of Social Media – Where are we headed?

KSurette   November 19, 2014
evolution to facebook

     Organizations Names: University College London / Social Deviant / LinkedIn Industry: Social Media Name of contacts: Ilya Zheludev / Marc Landsberg / Reid Hoffman Web references: University College London / Social Deviant / LinkedIn Description Social media has undeniably become a part of everyday life for many people. It touches the life of almost everyone in every corner… Read more »

Social Media Marketing – Around the World by Word of Mouth

Terry   November 11, 2014
Social Media

Title:  Social Media Marketing – Around the World by Word of Mouth Organization: Multiple – General Industry: Multiple – General Author:  Terry-Lynn Conway       To coin a phrase by Erik Qualman “Word of Mouth / World of Mouth” is an under-statement of Social Media today. Someone tells two friends, they tell two friends and so on and in… Read more »

Town of Aurora is Mapping its Success with Social Media Metrics

Jen Norris   November 3, 2014

Organization: Town of Aurora Industry: Municipality Contact: Mike Kemp, Manager of Corporate Communications   I have lived in a lot of places over the years but I wouldn’t call any particular place “Home”. Four years ago, we moved to Aurora. Despite Aurora’s growth it still has that small town feel. My first trip to the grocery store, the cashier asked… Read more »

Lufthansa Cargo – A Modern Day Noah’s Ark

Tracey Pearce-Dawson   October 28, 2014

Organization: Lufthansa Cargo Industry: Cargo Airline My husband and I have two dogs and like many dog-owners they’re more than pets to us, they’re our family. Every once-in-a-while Kevin (my husband) and I will engage in a ‘what if’ conversation when it comes to whether or not we would ever transport our furry children via air. On occasion a horror… Read more »

RBC Wants to Know What Your ‘Someday’ Is

Tracey Pearce-Dawson   October 21, 2014

Organization: Royal Bank of Canada Industry: Bank/Financial Institution Believe it or not, one of my earliest childhood memories is of the Royal Bank. Every week I accompanied by mom to ‘the bank’ (there was only one in town so we didn’t have to be any more specific). As a child whose favourite pastime was playing office, ‘the bank’ was an… Read more »

Doritos – From Global to Universal

Terry   October 16, 2014

Organization: Pepsico Inc.;   and  Frito-Lay North America, Inc.   Forbes Lists #40 World’s Most Valuable Brands Industry:  Food, Snack, Grocery Web References:  www.fritolay.com; www.doritos.com; en.wikipedia.org Product Development: New Trends     Frito-Lay America, Inc. is a the forefront of Product Development and Crowdsourcing today.  Using every social media tool at hand they are continually engaging the consumer for their opinions and interactions…. Read more »

Transparency and Customer Engagement

Terry   October 14, 2014

Organization: The Clorox Company Industry: Cleaning Products; Corporation Web References:  en.wikipedia.org; www.thecloroxcompany.com; www.cbc.ca Corporate Transparency: Customer Engagement through transparency is very important in today’s world. Corporations need to be transparent with  stakeholders, investors, service providers governments, regulators and customers in all aspects of the business.  The need for  being transparency with products has never been more important than it is today. The… Read more »

THE “COLD CUT” CASE

Jaye Torley   October 13, 2014

ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency”  … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »

Back to the Future of Social Media: Hunting and Gathering has its Benefits!

Jason   July 16, 2014

Organization Name: LinkedIn Industry: Social Media Name of Contact: Ryan Roslansky,  Head of Content Products So much can happen in a day.  Heck, so much can happen in an hour!  I spend much of my day trying to stay informed.  I’m looking at multiple news sources, keeping an eye on LinkedIn and Facebook, reading blogs and generally missing loads and loads… Read more »

How Influential Are you? Let Klout be the Judge

emilievandijk   July 3, 2014

“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »

Hootsuite is “Hooting” for Social Media

Kelly   July 1, 2014

Organization Name: Hootsuite Industry: Social Media Analytics Name of CEO: Ryan Holmes Description of how social media is used in business performance: As social media can prove to be a strong, useful tool in a developing company, one has to be sure of its exact impact. When using social media to promote your product or company, you have to make… Read more »

Social Media And My (Not So Distant) Future Classroom

John Andrade   November 21, 2013

I always thought of myself as a sort of pioneer in incorporating new technologies in my classroom.  Early on, in my teaching career at USFQ, I introduced the use of computer-based simulation games in my marketing courses.  I also perceived, and incorporated, the benefits of using Learning Management Systems (LMS) to enhance the teaching and learning experiences in my face-to-face… Read more »

The Social Media Road: Where Does It Lead?

Candace Berner-Rubie   November 21, 2013

The world of social media has quickly evolved over the past 10 years, becoming engrained in how people communicate and therefore presenting great value to businesses who can tap into them. So as an organization looking forward, where will this social media ride take you? While there is no glass ball that can tell us what the future of social… Read more »

Social Media in Supply at Lockheed Martin

barryrooke   June 18, 2013

Global security’s and aerospace designer Lockheed Martin pride themselves as a leader in innovation as driven by its staff and partners.  With over 118,000 employees in more then 75 countries, connecting ideas to the people that can make it happen is critical to the success of the company.  The result is the Lockheed Martin’s social media initiative “Supplier Wire” program, which… Read more »

The Future of Social Media: Predicting trending Twitter topics with 95% Accuracy

taracb   November 18, 2012

Devavrat Shah, a MIT professor in the electrical engineering and computer sciences department, and Stanislav Nikolov, a graduate MIT student have created an algorithm for Twitter that is able to predict trending topics before Twitter is able to with 95% accuracy and up to 5 hours earlier. The algorithm sifts through a large sample of tweets, popular trending ones and… Read more »