In previous weeks I have blogged about the use of Social Media in various aspects of a business. Companies are turning to this ever so popular medium as a way to increase their Employee Involvement , find new ways to Engage Customers , use crowdsourcing to generate Product development and Design and even digital applications for Supply Chain Management . However, none of these new uses for Social Media within a business matter if a company does not set goals and measure its successes. I recently came across the #LastSelfie campaign (launched by World Wildlife Fund) during my weekly research binges and decided to share this with you as the perfect example of how to launch a successful social media campaign with the use of social media metrics. The video below shows WWF working in collaboration with Hootsuite to inspire change during this campaign.