If you’re like me, it’s hard to scroll through your Facebook feed without having a video from Tasty pop up. Launched in December of 2015, this Buzzfeed-owned online food channel is garnering attention from across demographics. Tasty’s videos demonstrate how easy it can be to create mouthwatering food. Through simple marketing, Tasty has managed to attract consumer interest by creating a winning formula of customer engagement. Tasty has capitalized on the fact that people are looking to be able to make delicious food without having to watch a long step-by-step video, or follow a deeply detailed recipe. By promoting trendy videos across multiple social media channels, Tasty has managed to ingrain itself into social media culture across the globe.
Are you familiar with Itty Bitty Ballers? I think they’re hysterical. When I saw the tv commercial last month, I knew I had to have one! I immediately went to www.ittybittyballers.ca and – to my surprise, of the nine original figurines, six were sold out! But what is the story behind this viral internet success? GoDaddy, the world’s largest cloud platform dedicated to empowering small, independent business ventures, has just closed out their Itty Bitty Ballers campaign featuring Toronto Raptors center, “big man” Jonas Valančiūnas (JV). The campaign was focused around JV’s mythical business, www.ittybittyballers.ca. The site displays his nine lifelike figurines that capture him in action poses, such as riding a Raptor, dabbing, and giving high fives. GoDaddy positioned our 7’0 centre as spending his spare time creating these miniature works of art. This juxtaposition was amusing and intriguing enough to drive customers to want to adopt the itty bitty JV’s as their own. Two of the nine figurines sold out the day the campaign launched, and then once the campaign went viral on social media, the remainder sold out in less than 24 hours. From the outset, the advertising campaign (seen both on tv and online) seems comical, but through their product promotion, the team at GoDaddy managed to virally promote the ease of their solutions while supporting a small local business… all through the power of one itty bitty baller.
Web References: Sprout Social, What Culture, Pew Research Center, We Are Social, Forbes, Ad Week, Salzburg Academy on Media & Global Change, Huffington Post The Internet has come a long way since it’s inception, evolving to suit human needs and transforming to become more accessible to people around the world. The Internet has changed the way people communicate, network, share… Read more »
Business name: various Industry: various Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional. – Faith Popcorn, futurist/trend predictor Becoming a soothsayer is not easy. You have to be aware of a multitude of things and you have… Read more »
Organization Name: Indiegogo Industry: Crowdfunding website Web references: http://www.indiegogo.com Who are they? One of the best creations of the internet has been the crowdfunding phenomenon. If you’re not familiar with the concept basically a person or entity publicly solicits funds for their product or venture. People decide to contribute money based on the pitch that they are given. And if… Read more »