Weather is one of the biggest influences in our lives. In the last few years, social media tools have become increasingly important in the communication of weather related warnings and forecasts. Businesses with heightened access to detailed, relevant, real-time weather information are able to make more informed decisions which can significantly impact their bottom line and save lives. As the trend towards data analytics continues, the role of social media in the future of weather tracking will be notable. In fact, many weather services claim that social media will be a key tool in helping track severe weather in the future. Recent research completed by Warwick University in Britain found that certain words and photos on social media can act to predict extreme weather conditions before they actually occur. According to Warwick, certain words on social media platforms like Flickr can signal weather risks developing in specific locations at specific times. “Our analysis demonstrates that metadata in social media image postings enables them to be used as social sensors, which can serve as a valuable supplement to instrument-based systems for predicting and monitoring floods, and other kinds of natural hazards” said researcher, Nataliya Tkachenko of the Warwick Institute for the Science of Cities. The growth of the Internet of Things will have a positive impact on social media’s use with weather. For example, several U.S. States use a variety of sensors to provide real-time data on pavement conditions. The sensors can determine “grip factor” which is a measurement of how slippery the road is. The lower the grip factor, the more adverse the road conditions. The conditions read by the sensors are monitored by the Transportation Management Center which is the nerve center for hundreds of plows and road crews around the state. Sensor data is tracked and used to communicate road conditions to drivers on the message boards along the highways. In the future, such data from weather information systems could potentially be used by self-driving vehicles to make navigation decisions. The Weather Company, an IBM Business, is the world’s largest private weather enterprise, helping people make informed decisions and take action in the face of weather. The company offers the most accurate, personalized and actionable weather data and insights to millions of consumers, as well as thousands of marketers and businesses. In 2015, IBM announced the purchase of The Weather Company which included a large number of weather data collection points and consumer and business applications…. Read more »
Social media continues to change the way we experience the world, especially the way we shop and interact with brands. What does the future hold for the world of social media shopping? Behold, The Internet of Things. The future of everything is directly tied to the Internet and how fast it connects to people, places, and things. What is the IoT? Well, put simply, it’s the ability of anything to be connected to the Internet such as coffee makers, fridges, a FitBit or products in a store. All you have to do is use your imagination to see what possibilities lay before us. The Internet is completely unfettered now. In the past, you had to be physically wired to a screen in a fixed location to access the net. The advent of mobile technology changed all that, and you can access the internet anywhere, anytime, with an array of devices large and small.
Organization: Village Family Health Team Industry: Health and Medical Contact: Diana Noel, Executive Director. Web References: VFHT, WellX, GoogleX, MobiHealthNews, Accenture, Klick Liberty Village is a masterfully planned community that blends residential, commercial and retail space in one enclosed neighbourhood. The village has a mixed crowd of young professionals who work in media, high-tech and design businesses. It is also the perfect place… Read more »
Organization Names: Brivo Labs, Appirio, BNP Paribas Industry: Security Ap company/Cloud Computing/Banking Web references: youtube, brivo labs, appirio, opto22, facebook, knowyourmeme, bnpparibas, wearesocial, Tedx, Linkedin The Internet used to be just about people: sharing, liking, pining, shopping, posting photos, playing games, reading. It was for people and about people. The Internet was the most transformative technology ever invented…. Read more »
Organization Name: Bruce Power Industry: Electricity Generation Web Reference: www.brucepower.com Contact: Dwight Irwin, Communications Specialist It’s been an epic year for social media marketing, and you’re probably wondering what the future holds for next year. What will 2015 bring in terms of new developments and trends in social media? With the rapid proliferation of mobile devices, and the explosion of… Read more »
Title of Post: Where Next for Social Media? Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: Sauble Trading Post Facebook “We don’t have a choice on whether we DO social media, the question is HOW WELL WE DO IT.” ProjectRYF The future is right… Read more »
Organization Name: Bluetooth SIG Industry: Wireless communications Name of contact if available: Suke Jawanda, Chief Marketing Officer Web references: Bluetooth SIG Description of how social media is used for business performance To quote Wikipedia , “Bluetooth is a wireless technology standard for exchanging data over short distances (using short-wavelength UHF radio waves in the ISM band from… Read more »