Tag Archives: Increaese in Sales

Eight years ago, Brian’s Custom Sports occupied a vastly different space than the one they currently hold. A hockey goalie equipment manufacturer, Brian’s was known as a custom graphic company. They made high end equipment, but customers were drawn to the custom designs they could put on the pads, rather than the specifications of the gear itself. Brian’s changed the game in 2008 when they did something no other company was doing at the time, they created a Facebook page. The introduction of this page not only gave the company a massive new following, but also started them down the path of becoming the leader in technological innovation. Brian’s used there social media reach to innovate products for the high and low end markets.

  Faster than pulling a corto shot of premium espresso, illy is driving employee engagement, and training their North American sales force by leveraging a simple yet effective social approach – online games.

The Future of Social Media

Meg Walsh   November 17, 2015
future social

Companies: Indigo, Facebook & Twitter Industry: Literature & Social Media Social Media, like technology, is changing constantly. If you go on a vacation for a week, it seems that your computer, TV, phone or any other personal device becomes obsolete. Social media is not much different. New channels are emerging all the time whether they are successful like Snapchat or… Read more »

How Should an Organization Report on Social Media?

Meg Walsh   November 2, 2015
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Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »

Pharma’s Opportunity for Innovative Product Design: Social Media

lwarburt   October 19, 2015
color-pharmaceuticals

Title: Pharma’s Opportunity for Innovative Product Design: Social Media Industry: Pharmaceuticals Name of Contacts: Peter Carr; PhD, Dept of Management Sciences, University of Waterloo, Ray Chepesiuk; Commissioner of the Pharmaceutical Advertising Advisory Board Web References: Wikepedia,  Eye for Pharma, UCB, YouTube, MyHealthTeams, CMS Wire, Bloomberg Business , mPedrigree Network, Social Media for Business Performance, Facebook, The pharmaceutical industry has an opportunity for innovative product design during this exciting digital… Read more »

Make a Smellmitment!

Ken Lupton   October 12, 2015
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Organization Name: Old Spice Industry: Retail Web references: http://oldspice.com/en, https://instagram.com/oldspice/, https://twitter.com/OldSpice, https://www.facebook.com/OldSpice, http://www.musclesurprise.com, https://www.youtube.com/user/OldSpice Although it smells too good to be true, Old Spice’s Social media and YouTube “The Man Your Man Could Smell Like” campaign has not only increased sales by the tune of 107%,  but has also gained more then 236 million YouTube views. With 6 million YouTube views… Read more »

CPR Cell Phone Repair puts relationships before numbers

C. Laughren   July 3, 2015
Damaged screen with logo

    Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: “Practical Social Media Measurement & Analysis” (March 2010) What started out as a “life after Blackberry (formerly RIM)” story has… Read more »

soleRebels “pairs” a great product with a strong ethical business model to create locally and sell globally

CRS   March 8, 2015

Organisation Name: soleRebels Industry: Footwear manufacturing and distribution Name of contact if available: Bethlehem Tilahun Alemu, Founder, CEO and Managing Director About soleRebels: In 2004, Bethlehem Tilahun Alemu began a footwear company based upon the creativity and skills of local Ethiopian artisans using sustainable production materials and methods. SoleRebels artisans create hand-crafted footwear while earning three to five times more… Read more »

Social Media Karma: The case of Justin Kozuch

cismodes   February 26, 2015

Posted on February 27, 2015 By Christian Ismodes & Dolores Montavez Organization Name: Justin Kozuch Industry: Philanthropist and Toronto-based technology reporter Name of Contact: @jkozuch The recent tragic death of 3 year old Elijah Marsh is something that has deeply touched us all in Toronto. As soon as the news of this sad incident broke out, Toronto-based technology reporter Justin… Read more »

Keanu Reeves, Social Media and the New Metrics

Jaye Torley   November 4, 2014

ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »

THE “COLD CUT” CASE

Jaye Torley   October 13, 2014

ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency”  … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »

Social Media offers opportunities for Supply Chain Management

jmann89   July 2, 2014

Organization Name: Home Depot Contact: Mark Holifield – Executive Vice President, Supply Chain and Product Development. Industry: Home improvement and construction products and services. Home Depot History Home Depot is an American-based, International global leader in the fairly crowded retail home improvement and construction sector. With locations in 50 States, 10 Canadian Provinces and Mexico, Home Depot employs more than… Read more »

The Social Trend to Design and Develop Products

jmann89   June 25, 2014

Organization Name: Nike, Inc. Contact: Jesse Stollak – Nike’s Global Digital Brand and Innovation Director Industry: Retail – Sports footwear, apparel, equipment and accessories The digital and social media worlds have opened up new directions to companies in regards to how they market, develop and design product. Nike Inc. is one of those companies who know how to use this… Read more »

Connecting with Colour: CIL’s Paint Chips for Men Campaign

vanessa.parks   November 12, 2013

In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them and helping build a strong brand. In his article Brand Building: Connecting with Consumers Through Social Media, Jose Costa argues… Read more »

A Shot in the Dark: Measuring Dark Social Traffic

vanessa.parks   November 6, 2013

Social media metrics can connect social media marketing to sales and ROI, but what about social activity that can’t be measured? In May of this year, Buzzfeed posted an analysis of traffic to its network, noting an increase of 25 per cent from social media platforms like Facebook, Twitter and Pinterest, and 52 per cent from sources described as “dark… Read more »

Mr. Land’s Kids Who Care: The Brains Behind Crayola’s ColorCyle Program

LyndseyEhgoetz   October 22, 2013

“I think they make great markers, but if they could recycle them, they would make the world a much better place!”-Student in Mr. Land’s Kid’s That Care Club Crayola has spent decades creating products to inspire young creative minds.   Crayola strives to provide children with high quality products that often feature their favourite cartoon character or flashy kid approved packaging. … Read more »

The Social Media Mirror: Buying into Brand Identity

vanessa.parks   October 16, 2013

Buying Social media marketing isn’t always strictly about selling products. In fact, according to Lisa Mahapatra in her article Social Media Marketing: How Do Top Brands Use Social Platforms?, very few consumers are introduced to top brands through Facebook (only 0.25 per cent over the last four years). Jay Baer agrees. In his keynote speech for the 2013 MarketingSherpa Email… Read more »

Old Spice Finds New Results with Social Media

Terrah   June 27, 2013

Social media helps businesses communicate and engage with consumers like never before.  But is it impacting their bottom line? There are a number of different ways for companies to measure the impact of their social media efforts, which can make it difficult for companies to know if they’re using the right metrics.  Radian6 reminds companies that, “[For] measurement to be… Read more »

Dell Gets Personal

aryanaheit   May 30, 2013

In the past few years, Twitter has easily become the fastest growing social platform in the world. It has attracted hundreds of millions of users that are not limited to personal accounts; many businesses and corporations have Twitter accounts for a number of different purposes. If you take a look at Dell’s official Twitter page, you’ll notice that they not… Read more »

Smartphone Media

faisalahsan   November 19, 2012

Social media has changed the way we perceive products and services. As consumers we now have several outlets to get our feedback back to the companies we patron. According to Niels Schillewaert, PhD, Managing Partner of InSites Consulting, New York., “81% of U.S. internet users want to help brands and give them advice and do so through consumer consulting communities…. Read more »

Ryanair learns the importance of Social Media the hard way.

taracb   November 4, 2012

  Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol.  Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »

customer relations of the social media kind

howardlichtman   May 13, 2012

One of the many areas that social media has the ability to enhance is customer relations and/or customer engagement. As in other areas of social media, this can manifest itself in a number of ways. Social media can facilitate the interaction among fellow customers, as well as direct interaction between the company and its consumers. In both cases, this can… Read more »

Diamond Candles

gerrycall   February 19, 2012

Title of Post: Getting real time analysis of which future candle scents customers would be most likely to favor. Organisation Name:  Diamond Candles Industry:  Retail Sales Web references: http://scents.diamondcandles.com/ http://youtu.be/cvCTx0ebOZ4 Description of how social media is used for business performance: Instead of relying on traditional market research and trend analysis, Diamond Candles has developed a way to crowdsource idea submission… Read more »

Cisco Systems

gerrycall   February 19, 2012

Title of Post: Accelerating time to market and time to revenue generation. Organisation Name:  Cisco Systems Industry:  Computer Network Hardware Web references: website: http://quad.cisco.com/; More Information: http://www.cisco.com/web/about/ciscoitatwork/collaboration/prod_dev_with_quad.html Description of how social media is used for business performance: The Cisco Enterprise Collaboration Platform Business Unit (ECP BU) cross-functional development group included team members from program management, product management, user experience, engineering,… Read more »