Social media is the fastest adopted media in human history. Organizations are working hard to catch up and quickly realizing that a social business is a connected business. Spending on the enterprise social market is expected to increase steadily to an estimated $4.5 billion by 2016. The integration of social media across all aspects of an organization to maximize efficiencies results in a myriad of benefits including: Enhanced communications across the supply chain of day to day activities. More opportunities for collaboration amongst organizational silos. Heightened focus on the frontline provides faster customer feedback and response time. Organizations can quickly address any quality concerns and use shared data to develop products that are more aligned with customer needs. Sharing of cost minimization ideas across organizational silos. Heightened employee engagement and productivity. Enhancement of work flow along the supply chain. Inspires employees to have fun at work while doing good things. Breakdown of internal barriers. Business are often created in silos that don’t communicate well with each other. Integration allows employees to communicate across organizational boundaries.
Social media is gaining greater traction in the corporate world. Yes, you read that correctly, your employer wants you to use MORE social media in the workplace. Unfortunately, they are less interested in your mirror selfies and cat photos than they are in the implementation of strategically aligned social media applications for cost savings and business benefit. On March 13, 2017, IBM released a product offering with new capabilities for enterprise social networks. It offers a more simple collaboration across the organization and the employee ‘on-boarding’ experience. IBM Connections 6.0 now links with IBM Cloud Object Storage to provide the option of storage scalability. Other features include ‘Orient Me’, a new form of API-driven construction that pulls information by relevancy for the end user. Another feature – ‘Touchpoint’ – helps new employees get acquainted with their colleagues and facilitates a streamlined orientation process. Touchpoint also reduces the amount of time needed to set up new workspaces. IBM Connections helps employees access files and data in addition to syncing workflows. The platform also helps employees access a variety of data streams, including blogs and wikis and can be delivered via cloud, on-site or as a hybrid solution.
Schaeffler Group is a global integrated automotive and industrial supplier. Highest quality, outstanding technology, and strong innovative ability represent the basis for the Schaeffler Group’s lasting success. This global company generated sales of approximately 13.3 Billion Euros in 2016. With 22,000 customers and 85,000 employees worldwide, Schaeffler is one of the world’s largest family-owned companies. It currently has 170 locations in over 50 countries, its network is comprised of 75 manufacturing locations, research and development facilities, and sales companies. This German-based company has earned a reputation for being a leader in innovation. The Schaeffler Group has invested significant amounts in research and development, with 6,700 employees working on new products and technologies in 17 research and development centers all over the world. Schaeffler owns the rights to approximately 24,000 patents and files more than 2,300 inventions for patent applications every year. Schaeffler is continuously adopting leading-edge strategies to improve their supply chain management process. With the objective of delivering high quality products on-time and at reasonable costs, Schaeffler is committed to innovating new ways to be more flexible and adaptable to any real-time changes. It utilizes a myriad of social media strategies in many areas along the supply chain to improve productivity, design and customer engagement.
IBM is an American technology company with its headquarters in Armonk, New York, United States. IBM manufactures and sells computer hardware, middleware and software, and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is also a major research hub that holds the record for most patents generated by a business enterprise for 24 years in a row. In 2001, IBM introduced the Jam concept in the form of a social computing experiment to engage its workforce. This was completed via a web-based, moderated brainstorming session. Starting in 2007, IBM opened the sessions to external organizations similarly intent on fostering innovation through online cooperation. IBM’s Innovation Jams have been used by governments, academic institutions, businesses and other organizations to address proposals ranging from employee involvement, urban development, to global community engagement through public service. “Jams drive IBM’s research mandate forward. IBM uses the most cutting edge technology to glean information from the data collected. Jams bolster organizational value as specific recommendations are provided to the participants upon completion. Jams are the most effective style of crowdsourcing as they target groups of people with common goals.” Christopher Murray, Technician in Development, IBM
Organization Name: IBM Industry: Computers, Technology Manufacturing Web References: IBM CC Reporting, IBM SM YouTube Feed, The Internet of Things, Core Metrics for IBM, Social Networking IBM, Social Media SoundCloud Review, How Is Social Media Used For Business Performance The video above is a great re-cap of the importance of Social Media and measurement of ROI for firms (Core Metrics)…. Read more »
Organization Name: IBM Industry: International Business Machines Corporation Web references: https://www-304.ibm.com/social/aggregator/voices/voices/about http://www.ibm.com/ibm/us/en/?lnk=fai-maib-usen http://www.awpagesociety.com/insights/social-engagement/ https://www-304.ibm.com/social/aggregator/voices/voices Whose VOICES? IBM’s Voices is a digital medium that ranks valued content shared by its users. It is principally a communications platform that provides the visitor with a structured news feed rather than disorganized raw data. It allows for the engagement of multiple stakeholders on social… Read more »
Business name: Tracx Industry: Social Media Management and Marketing Intelligence Contact: Reinhardt Schuhmann, Product Manager Description Tracx is a NYC-based company with a SaaS platform for sophisticated brand marketers who want to manage their social media presence. The company provides an end-to-end solution that indexes the entire social web and captures a 360 degree view of activity around a brand. This… Read more »
Company name: IBM Industry: Computer hardware and software and IT Consulting Description IBM is a globally integrated enterprise operating in over 170 countries. Its stated mission is to bring innovative solutions to a diverse client base to help solve some of their toughest business challenges. The world’s largest IT and consulting services company, IBM is a leader in business and technology…. Read more »
Have you ever wondered what will be the future of the social media phenomenon? Today we promote our businesses on social media as social brands, using the age-old traditional way of broadcasting messages and “liking” each other’s pages. What about if we began to shift our thinking to become a ‘Social Business’? Leaders of organizations would begin to recognize, redefine,… Read more »
Organization name: IBM Industry: Computer software, Computer hardware, IT services Web references: http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/ http://www.ibm.com/smarterplanet/global/files/us__en_us__socialbusiness__becoming_a_social_business_ibm_story.pdf Description of how social media is used for business performance IBM provides internal social media tools for thousands of employees in more than 170 countries and does not intervene or police their use. The IBM internal social media tools mimic twitter, facebook, wiki and a blogging… Read more »