Accor Hotels is a world leader in hotel management, with more than 3500 hotels in the world, their well-known brands include Sofitel, Fairmont, Novotel, Ibis Hotel, Pullman, and more. When it comes to customer engagement, Accor is strongly committed to providing individualized, memorable customer experiences that fully integrate the use of social media to engage the customer. Accor understands that through heightened customer engagement comes heighted customer loyalty and ultimately, heightened corporate revenues. Accor is continuously looking for innovative ways to further engage their customers in order to provide the ultimate customer experience that will have them returning again and again. Given the ever increasing competition for customer attention, Accor has embraced social media and has become a global leader in digital presence focusing on multi device engagement with emphasis towards the management of its on-line reputation.
Conversations, leads, engagement, reach, impressions, bounce rate, time on site, audience growth rate, response rate….. which social media metrics are meaningful to a campaign? After reading about 20 articles, I found that the more I study on this topic, the guiltier I feel. Because it makes me realize that I have been following some “vanity metrics” of my previous social media campaigns. People follow us, read our posts, and get our emails….. But can any of these metrics say that our audience will go further with us?
Title: Wildwinds Golf Links – Using Facebook To Target Specific Niches Organization Name: Wildwinds Golf Links Industry: Sports, Recreation Name of Contact: Jeff Baldwin (Me) (Former Assistant General Manager) As some of you may now be thinking, hasn’t he already written a post about golf? Yes I have. I love golf, and apparently Peter (our instructor) does too. In response to the season drawing to… Read more »