Tag Archives: hootsuite

Although social media metrics are relatively new to organizations, more and more companies are seeing the value of tracking online engagement and measuring key performance indicators (KPIs). Intelligently analyzing social media data can be used for insights in a verisimilitude of functions within the organization such as customer service, audience research, product development, human resources, marketing, communications—the list could go on. Think of social media like a car and the metrics as your navigation system. Sure you can drive a car without a GPS, but it sure is handy to have one. The great thing about social media for business purposes, is that feedback and data can be precisely measured. Without digging too deep into data, I can see: how many people have clicked on a post how long they have viewed it the peak time for engagement where people are located their age sex education (primarily available when measuring LinkedIn data) It is amazing—and slightly creepy. With this information, I can make improvements on the next campaign, replicate successful strategies and relay insights to colleagues in various departments.  For this reason, companies like Microsoft are investing more in digital campaigns and hiring social media experts to monitor engagement and report on results.

Hootsuite: How a Social Media Company Markets Its Social Media

bmfwong   November 11, 2015
hootsuite

Organization Name: Hootsuite Industry: Social Media Management Web Reference: Hootsuite Contact: Mike Underell, Marketing Business Analyst at Hootsuite About Hootsuite Hootsuite is a social media management platform that puts all of your social media accounts into one platform. Hootsuite’s user interface takes the form of a dashboard and supports the following social networks: Facebook, Twitter, LinkedIn, Google+, Foursquare, MySpace, WordPress, and Mixi. Hootsuite also provides users with analytics and other reporting… Read more »

Pizza with a Promise: Delivery Not Always Included

C. Laughren   June 10, 2015

    Organization: Pizza Pizza Industry: Food Services Web references: www.pizzapizza.ca, Facebook, Twitter, www.hootsuite.com, www.entrepreneur.com Loyalty lost One March evening, Christine C., a resident of Kitchener, Ontario, decided to order pizza for her family. She chose Pizza Pizza, a favourite pizza place, during their free movie deal promotion. It was a win-win for her family with pizza that night and… Read more »

Hootsuite – Setting Users Up for Social Media Success

Alicia Bedard   March 1, 2015
Hootsuite

Organization Name: Hootsuite Industry: Software Name of Contact if Available: Gus Fosarolli – Customer Success Manager, Hootsuite Web references: Hootsuite, TechCrunch Description of How Social Media is Used for Business Performance I’ve been working in marketing for the past seven years. Really? Really. A lot has changed in seven years. I remember when I graduated from college and took on… Read more »

Assessing the way the social media winds are blowing

KSurette   November 4, 2014
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  Organization Name: Canadian Wind Energy Association (CanWEA) Industry: Industry Association – wind power generation Name of contact: Lejla Latifovic, Communications Officer Web references: Canadian Wind Energy Association Description Social media has become a part of everyday life.  Countless numbers of conversations take place online daily.  Smart organizations have realized importance of participating in social media activities, and the value… Read more »

Hootsuite is “Hooting” for Social Media

Kelly   July 1, 2014

Organization Name: Hootsuite Industry: Social Media Analytics Name of CEO: Ryan Holmes Description of how social media is used in business performance: As social media can prove to be a strong, useful tool in a developing company, one has to be sure of its exact impact. When using social media to promote your product or company, you have to make… Read more »

Ryanair learns the importance of Social Media the hard way.

taracb   November 4, 2012

  Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol.  Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »