Tag Archives: Heineken

Dance to the sound of Social Success

Dave Mazur   November 13, 2013
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Marketing Music in the Social Age: Ever since Napster, itself an early social network, turned the business model of the music industry on its ear, music marketers have had to consider a dynamic shift on how to remain viable. In the past, sales and profits were tied to record sales, but they can no longer use such a model with… Read more »

Heineken’s Ideas Brewery Taps into Customer Innovations

Terrah   June 11, 2013

Today’s consumers do just that – we consume.  We have more choice than ever before, both locally and abroad, and we want to get our hands on the latest and greatest products. It’s this “out with the old, in with the new” mentality that seems to have shortened the life cycle for many products, forcing businesses to become more effective… Read more »