Tag Archives: Hashtag

Ten trees planted for every item purchased seems like an unobtainable goal selling clothes, but Tentree has made it their mission. At Tentree, their goal is to become the most environmentally progressive brand on the planet. They don’t want to just reduce the negative impact of the apparel industry, they want to use it as a vehicle for change. Their purpose is to revitalize our environment and inspire a generation to believe that they can do the same. Their current goal is to plant 1 billion trees by 2030. (Tentree.com, 2017) TenTree’s a socially oriented company, that is already on track to have over 17 million trees planted by the end of 2017. This significant achievement showcases the level of success that the company’s current high-cost business model enjoys. As a start-up business that is already making profits in the early stages of its life, TenTree’s is a great example of social entrepreneurs that employed a premium differentiation strategy and succeeded. In addition to this, TenTree’s has accomplished putting their products onto the shelves of 300 Canadian stores; doing so indicates the level of demand for their product in the market despite the high pricing. A last example of this is the company’s ability to garner strong internet sales; proving their marketing strategy’s impact in action is a force that can be relied on throughout its future. (Ho, 2017)

Social media on Wall Street

Debra L. Beck   March 27, 2015
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Industry: The financial markets Web references: http://stocktwits.com/research/social-media-and-markets-the-coming-of-age.pdf,  Description of how social media is used in stock analysis Social media stocks are outperforming the wider markets; no surprise. Also not surprising is that a social media Exchange Traded Fund (ETF) has been developed to provide would-be investors with a convenient way of tracking the upward trajectory of social media. There are myriad… Read more »

#LaurierLove: University recruiters modify their methods as social media evolve

mirko   March 15, 2015
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Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »

McDonald’s is a #McFail When it Comes To #McDStories

Cristina Avila   February 7, 2015

Organization Name: Mc Donald’s Industry: Food Service Name of Contact: Rick Wion, (Former) Director of Social Media, McDonald’s Corporation Web References: McDonald’s Twitter, Business Insider, Forbes Magazine, The Next Web and PR Daily Description of How Social Media is Used for Business Performance: In January 2012, McDonald’s deployed a series of YouTube videos drawing attention to the company’s freshness guarantee…. Read more »

NBC’s The Voice – Changing the Way We Watch TV

Amanda Houseman   October 16, 2013

In 2011, TV programs started including hashtags throughout to capture the viewer’s attention in a new way, encouraging viewers to engage in what they refer to as Second Screen watching – watching on TV and following along on social media, viewers experience a heightened level of engagement, both on  TV, and on a secondary screen (smart phone or mobile device)…. Read more »

Senator Rand Paul a Social Hit Wonder

anguyen44   March 12, 2013

On Wednesday, March 6, 2013, an unprecedented 13-hour filibuster, from Senator Rand Paul, from Kentucky, ignited a social media sensation using the hashtag #StandWithRand. Paul filibustered the nomination of John Brennan for head of the CIA. He opposed the nomination saying that Brennan was “a proponent of drone strikes on suspected terrorists.” Paul started with 96,000 Twitter followers just before… Read more »