Tag Archives: Hashtag

Social media on Wall Street

Debra L. Beck   March 27, 2015
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Industry: The financial markets Web references: http://stocktwits.com/research/social-media-and-markets-the-coming-of-age.pdf,  Description of how social media is used in stock analysis Social media stocks are outperforming the wider markets; no surprise. Also not surprising is that a social media Exchange Traded Fund (ETF) has been developed to provide would-be investors with a convenient way of tracking the upward trajectory of social media. There are myriad… Read more »

#LaurierLove: University recruiters modify their methods as social media evolve

mirko   March 15, 2015
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Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »

McDonald’s is a #McFail When it Comes To #McDStories

Cristina Avila   February 7, 2015

Organization Name: Mc Donald’s Industry: Food Service Name of Contact: Rick Wion, (Former) Director of Social Media, McDonald’s Corporation Web References: McDonald’s Twitter, Business Insider, Forbes Magazine, The Next Web and PR Daily Description of How Social Media is Used for Business Performance: In January 2012, McDonald’s deployed a series of YouTube videos drawing attention to the company’s freshness guarantee…. Read more »

NBC’s The Voice – Changing the Way We Watch TV

Amanda Houseman   October 16, 2013

In 2011, TV programs started including hashtags throughout to capture the viewer’s attention in a new way, encouraging viewers to engage in what they refer to as Second Screen watching – watching on TV and following along on social media, viewers experience a heightened level of engagement, both on  TV, and on a secondary screen (smart phone or mobile device)…. Read more »

Senator Rand Paul a Social Hit Wonder

anguyen44   March 12, 2013

On Wednesday, March 6, 2013, an unprecedented 13-hour filibuster, from Senator Rand Paul, from Kentucky, ignited a social media sensation using the hashtag #StandWithRand. Paul filibustered the nomination of John Brennan for head of the CIA. He opposed the nomination saying that Brennan was “a proponent of drone strikes on suspected terrorists.” Paul started with 96,000 Twitter followers just before… Read more »