Tag Archives: google

Building a business starts with a mission, an idea, a desire to bring a product or service to a wanting market. But what if you alone are the product, the marketer, the designer, and the administrator, a one-woman business band? How can you maximize your reach, market yourself, and cultivate your business in an effective, timely way? Luckily, social media platforms (Facebook, Instagram, Google analytics, Twitter) and their measurement systems have provided a relief in this entrepreneurial scenario, giving easy insights into potential target markets, post performance, reach, follower growth, and more. This technological milestone in marketing has allowed small business owners to reach a wider audience, gauge the success or failure of digital campaigns, and have a wide-angle view of potential consumers. The ease and availability of social metrics in these realms have also made it possible for individuals to pursue their areas of interest, making careers out of things they love to do. Nancy Silverman, a Toronto-based yoga instructor and Kombucha expert, did just that.

Worldwide, many people were shocked by the outcome of the U.S. presidential election of 2016. It’s been just over one full year since Trump’s electoral win and, although the race between Trump and Clinton was close, many of the electoral polls forecasted Clinton as the likely winner of the 2016 election (Perez, 2016). While the outcome of said election left many data scientists confused, many social media analytics firms are claiming that their measurements would have been a much better predictor (Perez, 2016).

Each year we print four billion flyers that are read by 81% of our readers, making them the most used source of local shopping information.  For Metroland Media, their competitors and readers, these numbers are astonishing. Supply chain management is now more relevant than ever in terms of any organization succeeding. Products need to be properly designed, developed and distributed, while still being cost effective, easily adaptable to changes in the product or market and remain at a high-quality level for customer satisfaction. Metroland makes it apparent that the products they produce find there way into the customer’s hands with the same quality it left their organization. They know that improving their network of organizations and people involved in these processes enhance a variety of factors within their supply chain. Metroland Media is an excellent example of how an organization should run their supply chain and how it can be managed and improved.

Nowadays it’s hard to believe that there was time when the most popular webmail service – Google mail, i.e. Gmail, was available to the private “invitation-only” audience. Gmail – free, advertising-supported email service is a product from Google. Users may access Gmail services on the web or via apps on Android and iOS mobile devices. As of February 2016, Gmail has 1 billion active users worldwide. It is also the first app in Google Play Store to hit 1 billion installations on Android devices. In 2014 it was reported that 60% of US mid-sized companies and 92% of US start-up companies were using Gmail.

Measuring a Church Ministry’s Digital Reach Through Social Media Analytics

TammySabourin   October 31, 2016

Church leaders of all ministry types and sizes will likely agree that the task of numerically measuring progress, although sometimes tedious, can be one important means of gaining insight to a ministry’s health.  We measure congregational attendance and engagement to help gauge existing ministry connection and determine future programming, staffing and resource needs. We measure congregational giving both in the monetary sense and by way of volunteer hours, to help with our strategic planning and ongoing ministry mission. Many churches have broadened their mission field to include the online world. This includes utilizing Facebook, Twitter, Instagram, Pinterest and more to connect and network with people who may otherwise never engage with any aspect of the church.  According to Church Works, “Social media can be a brilliant way to reach users who may be entirely outside of your community…effective, generous engagement on social media can attract new followers who appreciate your message and identify with your mission.”  How then can we best measure our social media and digital reach?

Even if you’re not in the market to buy or sell a home, you’ve likely had your eye caught by a realtor’s face on a bench sign, bus stop ad or other billboard-type promotion.  It has been a successful exposure-gaining method used for decades by people in the real estate industry, one that has often been a strong step to gaining contacts for potential deals.  But did you know that according to Realtor Social Marketing, 90% of home buyers begin their search online? Nicole Bafaro, Sales Representative with Sutton Group Heritage Realty in Ontario’s Durham Region, has successfully built her real estate career by venturing beyond the goal of simply making contacts; she is building and strengthening relationships through online client engagement within her community through her use of social media.

DB Schenker supports industry and trade in the global exchange of goods: in land transport, worldwide air and ocean freight, contract logistics and supply chain management.1 Globally they employ over 66,000 employees at over 2000 locations.  Their Canadian operations account for over 1600 employees at over 40 locations.  Roughly 3 years ago, DB Schenker started to utilize social media as part of their marketing strategy.  

Innovation is an Inherent Corporate Trait With Google; The Way They Treat Their Employees is no Different.

Forrester Hinds   October 12, 2015

Organisation name: Google Industry: Internet Information Provider. Employees and adaptive management techniques are what drives a business’s success, one concept Google understands. Google workers, dubbed Googlers, are graced with the ability to work on important projects, meet the company’s leaders, and collaborate with other employees. Take Google Employee Noah Levin; working in interaction design with the company, he was approached… Read more »

Jimmy Fallon vs. Cristiano Ronaldo

kblack12   July 28, 2015
Chritiano-Ronaldo-facebook

                        Companies: The Tonight Show Star vs. Real Madrid Club de Fútbol Star Industries: Acting (Comedy) vs. Sports (Football/Soccer) President & CEO’s: Jimmy Fallon (Actor) vs. Cristiano Ronaldo (Footballer) Jimmy Fallon vs. Cristiano Ronaldo  Why Jimmy Fallon & Cristiano Ronaldo you ask?  Well, I love to laugh and the first person that… Read more »

CPR Cell Phone Repair puts relationships before numbers

C. Laughren   July 3, 2015
Damaged screen with logo

    Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: “Practical Social Media Measurement & Analysis” (March 2010) What started out as a “life after Blackberry (formerly RIM)” story has… Read more »

Seeing Through The Mountain

tlittle   June 10, 2015

Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter,  MEC YouTube MEC Flickr,  MEC google+, MEC Blog, social media explorer,  Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »

Royal Roads University wields GoPro and Google Glass to recruit students

mirko   March 8, 2015

Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment   catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »

Icelandair uses wit, humour, and a planeload of platforms to connect with customers

mirko   February 8, 2015
Icelandair logo

Organization name: Icelandair Industry: Airline Web references: Icelandair, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, annual report, Brilliant Online Marketing  How social media is used for business performance: My wife has been captivated by Icelandair’s social media offerings lately. She regularly nudges me to peek at her laptop screen to check out an online marketing campaign or a clever tweet by… Read more »

REI Puts Fire in Employee Involvement

c2griffi   January 30, 2015

Organization Name: Retail Equipment Incorporated Industry: Retail Specialty/Consumers Co-operative Name of contact if available: Jerry Stritzke, CEO Web references: REI From a Spark to a Flame Founded in 1938 by Lloyd and Mary Anderson, Retail Equipment Incorporated has grown into one of  FORTUNE magazine’s “100 Best Companies to Work For” every year since 1998. Current CEO, Jerry Stritzke, attributes their success to these core… Read more »

Where Next for Social Media?

Sauble Trading Post   November 12, 2014
Future SM

Title of Post:  Where Next for Social Media? Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: Sauble Trading Post Facebook “We don’t have a choice on whether we DO social media, the question is HOW WELL WE DO IT.” ProjectRYF The future is right… Read more »

McDonald’s Tarnishes its Golden Arches with Instagram Blunder

Tracey Pearce-Dawson   November 11, 2014
mcdonalds-logo

Organization: McDonald’s Industry: Fast Food I have a confession to make. I like to eat McDonald’s food – particularly the French fries and Big Mac. I always have and chances are I always will. That said, I certainly don’t go to McDonald’s to get my ‘greens’ or ‘veggie-full.’ I know better than that. However, as one of the world’s largest… Read more »

Keanu Reeves, Social Media and the New Metrics

Jaye Torley   November 4, 2014

ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »

Innovative Ways Social Media has “Shipped” Supply Chain Management to the Success of FedEx

Jen Norris   October 27, 2014

Organization: FedEx Industry: Logistics Contact: Fred Smith, CEO   Like most Canadians my husband and I work full time and have two kids; a stop off at the mall in between hockey practices, swimming lessons and everything else that needs to be done a weekend is a bit daunting. I love the idea of shopping at my convenience and then… Read more »

CHARITY CHAIN GANGS … LINKAGES TO THE WORLD

Jaye Torley   October 27, 2014

https://soundcloud.com/gangbusters504/gangbusters-rain-down-in   Organization Name: World Vision Canada Industry: Charity Name of Contact: Paola Philip How does charity get done locally, regionally, nationally or internationally? Local charity is simpler to facilitate – many churches have feeding & clothing programs etc. What about large scale global issues, humanitarian crisis, Ebola outbreaks and the like? How do charities arrive within the crisis area within 24-48 hours? Deployment with… Read more »

Loblaws is Listening to Canadians

Jen Norris   October 20, 2014

Organization: Loblaws Industry: Retail Loblaws is Developing Products that Consumers are Talking About When I was a kid we sat down at the dinner table for Thanksgiving, said grace and ate. After dinner we sat around chatting and played a game of cards. Things sure have changed. In the age of social media, we sit down to a Thanksgiving meal… Read more »

“You, asked for it. You got it.” Toyota on social media

Helene Montpetit   October 14, 2014
ToyotaSocialMedia_1

Company: Toyota Industry: Automotive Description: Toyota is a Japanese motor vehicle production and sales company with its Head Office in Toyota City, Japan. Founded in 1937, the company is guided by Kaizen, a Japanese principle that entails making continual small improvements to business processes, which possibly has contributed to its wholehearted adoption of social media. If you happen to have… Read more »

Social Media Optimization: The SEO of the future

Dave Mazur   November 20, 2013
social-media-marketing

 “Everything that is to do with online begins and ends with the search engine, and thus the job of Search Engine Optimization (SEO) exists…”       Social Search The very first page many of us click on when we first go to the web is a search engine. This is the stepping stone to the internet, and in more… Read more »

Does Your Business Track The Right Social Media Metrics?

John Andrade   November 13, 2013

A prerequisite for managing social media is their effective measurement.  A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their dashboard metrics for social media? Luke Chitwood in his article 5 Social Media Metrics That Your Business Should Be Tracking… Read more »

Above & Beyond’s “Group Therapy” Is An Invitation to Being Social

barryrooke   July 3, 2013

Late last year, the super trance trio of Above & Beyond announced their radio show Trance Around the World was coming to an end.   The result was panic across the digital world about why they would quit.  Were they breaking up?  Were they going to become dubstep producers? What would people do on Friday afternoon while they were suppose… Read more »

Red Bull is Giving Social Media Marketing Wings

aryanaheit   July 3, 2013

Today’s business world has become so competitive that even the largest and most recognized corporations are fueling their marketing departments in hopes of maintaining a prominent image in the forefront of the economy and expanding their following. Social media marketing has become one of the main focuses and driving forces of companies that currently have successful marketing plans. Red Bull is… Read more »