Tag Archives: Google Analytics

We all have a story to tell. It could be one of personal hope, sacrifice, mentorship or despair. Others could be told from numbers or raw data – the stuff that drives work and project results. As social media becomes a more popular medium of communication and an avenue for influence and story telling, it’s the metrics that tell a bigger story and help to validate the hard work of a communications department.

Any organization, despite the industry, is tracking metrics day in and day out. These metrics play a significant role in the organizations overall performance, and every organization tracks and monitor some type of performance metric, these areas could include: sales, finance, social media, marketing, lead generation, consumer data, and the list goes on. These metrics are vital for the organization to improve in those areas and their overall performance and can also be used to increase customer satisfaction, customer retention, revenue and employee performance. Without metrics, these organizations would be left without key consumer data, have a challenging time marketing their products or services, understanding their consumers, tracking sales and revenue, and their research and development would slow down tremendously. Metrics support and improve the overall performance of organizations, that is why Metroland Media remains one of the media industry leaders in Canada, due to their strong metric management.

DB Schenker supports industry and trade in the global exchange of goods: in land transport, worldwide air and ocean freight, contract logistics and supply chain management.1 Globally they employ over 66,000 employees at over 2000 locations.  Their Canadian operations account for over 1600 employees at over 40 locations.  Roughly 3 years ago, DB Schenker started to utilize social media as part of their marketing strategy.  

Christie Analyzes Social Media and Measures Success

SCapling   November 3, 2015
Christie image

Organization – Christie Digital Systems Inc. Industry – Professional Audio & Video Solutions Contact – Julie Vaishnav – Manager, Digital Marketing Web resources  – Christie , Buffer Social , YouTube, Facebook, SoundCloud About Christie Christie is a global manufacturer of display technology solutions offering diverse visual, audio and collaboration solutions for business, entertainment and industry and employs over 1500 people worldwide. Christie has manufactured and installed… Read more »

Refreshing Ideas, Real Results. Juice and Social Media Metrics.

lfodor   February 28, 2015
juice

Organization Name:   Juice Inc. Industry:  Business Management Consultants Name of contact if available:   Lara Hall, Director of Marketing; Lindsey McCaffren, Content Developer & Writer; Brady Wilson, Co-Founder Web references:   Juice Inc. Blog, Twitter, Facebook, LinkedIn Description of how social media is used for business performance: Juice Inc., located in Guelph, Ontario is a corporate training company that believes energized and engaged employees fuel great customer… Read more »

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

tighed   November 2, 2014
canadian tire

    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference:  www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media.  Of these organizations, most are still planning to establish and… Read more »

3M Clears the Air about Social Media Metrics

jmann89   July 15, 2014

Organization Name: 3M Company Contact: Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M Industry: Conglomerate Corporation Company Bio 3M is an American multinational conglomerate corporation with its headquarters in St. Paul, Minnesota. 3M has operations in more the 65 countries around the world employing 88,000 people. You might be familiar with 3M Scotch Tape and 3M… Read more »

How Influential Are you? Let Klout be the Judge

emilievandijk   July 3, 2014

“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »

Help I need a makeover – Modiface

skodis   July 2, 2014

Organization Name:         Modiface Inc.     Industry: Sofware Publisher Name of contact if available: Dr. Parham Aarabi, Founder, President and CEO Web references: Modiface   Description of how social media is used for business performance From an interview with Data Science Weekly, Dr. Parham Aarabi responding to a question, “What specific problem is ModiFace trying to solve? How would you describe… Read more »

Does Your Business Track The Right Social Media Metrics?

John Andrade   November 13, 2013

A prerequisite for managing social media is their effective measurement.  A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their dashboard metrics for social media? Luke Chitwood in his article 5 Social Media Metrics That Your Business Should Be Tracking… Read more »

Social Media Metrics: Tips for Non-profits

Nicole Schmidt   November 6, 2013

“Social media metrics refers to the kinds of measurements that can take place on the social Web. Beyond traditional metrics like traffic and return visits to your website, social media metrics take into account this simple fact: Most people are talking about your brands in all sorts of venues — social networks, blogs, forums, YouTube — well beyond your organization’s… Read more »

Ryanair learns the importance of Social Media the hard way.

taracb   November 4, 2012

  Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol.  Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »

Verizon and Social Media Conversion

Jaya Jayaraman   November 4, 2012

While companies agree social media is great for creating awareness and engagement, they are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across multiple departments. Social media metrics is generally measured in two ways: ongoing analytics and campaign-focused metrics. Ongoing analytics, which track activity over… Read more »