Tag Archives: General Motors

IDEAL Brake Parts – Breaking The Automotive Industry Status Quo

jeffdbaldwin   October 20, 2014

Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts    Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, Ontario. It was founded only a few years ago as there became a growing demand for auto parts made entirely… Read more »

General Motors keeping “consumers at the center at all times” through Social Media

corykingsbury   October 13, 2012

Organization Name: General Motors (GM) Industry: Car & Truck Manufacturer Web References: http://www.toprankblog.com/2012/02/social-media-gm-charlotte-blank/ http://mashable.com/2012/01/17/business-social-media-progress/ ” There are really an opportunity to engage our consumers with their lifestyle passions. For example, music is a big pillar for Chevrolet and we offered early access to Spotify when that came out.” – CB Example of how they use Social Media to interact with consumers, by giving… Read more »