Although social media metrics are relatively new to organizations, more and more companies are seeing the value of tracking online engagement and measuring key performance indicators (KPIs). Intelligently analyzing social media data can be used for insights in a verisimilitude of functions within the organization such as customer service, audience research, product development, human resources, marketing, communications—the list could go on. Think of social media like a car and the metrics as your navigation system. Sure you can drive a car without a GPS, but it sure is handy to have one. The great thing about social media for business purposes, is that feedback and data can be precisely measured. Without digging too deep into data, I can see: how many people have clicked on a post how long they have viewed it the peak time for engagement where people are located their age sex education (primarily available when measuring LinkedIn data) It is amazing—and slightly creepy. With this information, I can make improvements on the next campaign, replicate successful strategies and relay insights to colleagues in various departments. For this reason, companies like Microsoft are investing more in digital campaigns and hiring social media experts to monitor engagement and report on results.
Pepsico’s Gatorade Proves the Value in Listening Case Study: PepsiCo’s Gatorade Industry: Sports Beverage, Sports nutrition Gatorade; the “original sports drink”, was the solution to a problem presented to a group of Florida researchers at the University of Florida in 1965 who were asked to learn the reasons the University’s football team (the Gators) were unable to maintain performance during games… Read more »