Traditionally, Black Friday is a day for consumers to spend mad amounts of money on discounted wares. More and more in recent years, there are videos and phone captures of in-store fights, parking lot brawls, and general retail unpleasantness. But one company decided that there had to be a better different way. Cards Against Humanity, everyone’s favourite “party game for horrible people,” has spent the past three Black Fridays requesting that their customers pay a price increase or donate their money to the game’s creators. Though this is a clearly unconventional request, their customers passionately and quickly respond, giving their funds freely. Let’s look at how a start-up has not only turned their consumers into passionate product advocates, but also into willing financial contributors who receive little, if not nothing, in return.
Organization Name: Big Blue Bubble Inc. Industry: Game Developers Name of contact if available: Claudette Critchley, COO Web references: Big Blue Bubble Description of how social media is used for business performance In June 2014 the Profit 500 ranked a small London based firm, Big Blue Bubble Inc. (BBB), as one of the fastest growing companies in Canada. BBB,… Read more »