Tag Archives: future of social media

The future of social media is in the Cosmo

cdiesbourg   November 16, 2015

Organization Name:  Cosmopolitan Industry:  Publishing Web References: Cosmo, Forbes, Digiday Where to next for social media marketing? Has social taken its place as a major marketing discipline alongside direct marketing, advertising, or PR? Despite its promise, the answer is no. Organic social media stopped working.” Those words are from the latest Forrester report, “It’s Time to separate the ‘Social’ from the ‘Media.’” Augie Ray,… Read more »

The Future of Pharma and Social Media is Beyond the Pill

lwarburt   November 16, 2015
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Title of Post: The Future of Pharma and Social Media is Beyond the Pill Industry: Pharmaceuticals Name of Contact: Ray Chepesiuk CEO Pharmaceutical Advertising Advisory Board Web references: Health Works Collective , Eye for Pharma, FiercePharma, Drug Store News, Healthcare Informatics, iMedicalApps, Wall Street Journal , Proteus Digital Health,  PubMed Central, Medical Marketing and Media, Wikipedia, Dictionary Reference.com, Free Dictionary , CDC, IBM Research, FDA, Executive Insights via Slide… Read more »

Canadian Blood Services Gets Under Your Skin for the Greater Good

Dianne McBride   November 7, 2015
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Canadian Blood Services media campaign symbol that indicates a greater need for blood donations in the community. Organization:  Canadian Blood Services Industry:  Not for Profit, Health and Medical Contact(s): Dianne McBride,  Web references: HealthyDebate.ca, cbc.ca, Canadian Blood Services,  Facebook, Wikipedia.org, Twitter, Vimeo, Youtube, History.com, Talk about a red hot topic. Canadian Blood Services has a multi-storied past, including the 1980’s blood scandal… Read more »

I’m a Halitophobic – Orabrush Goes National Using Social Media.

Forrester Hinds   November 5, 2015

Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the Orabrush on store shelves without so much as a second glance, and having hygiene companies turn down an offer of… Read more »

Stonyfield Shows Ultimate Transparency in Their Supply Chain

Meg Walsh   October 26, 2015

Organization Name: Stonyfield Industry: Dairy Farming / Yogurt     Today’s market place has become more competitive than ever. It is vital for companies to think of innovative new ways to streamline their operations, increase efficiencies, and optimize productivity in order to stay ahead of the competition. One important aspect of business that many organizations do not apply social media… Read more »

Making a World of Difference Half a World Away

Dianne McBride   October 23, 2015
egg and chicken

                                           Making a World of Difference Half a World Away      A Supply Chain Process to Improve the Lives of  the Impoverished  Eggs are one of those classic staples in the fridge. We don’t even think about them – just… Read more »

Taking the Pain Out of Product Development

Dianne McBride   October 19, 2015
http://www.ready2grow.com/

Taking the Pain Out of Product Development Organization Name: Ready2Grow Consulting Industry:  Business Consulting Founder/Owner:  Lois Raats Web references:  Ready2Grow, FastCompany.com, Freedictionary.com, John Dragoon, Forbes.com, FastCoCreate.com, THINK BACK  What is your earliest memory? Now really, really think back. It’s tough because today we’re all very focused on thinking about the future, what’s to come that we forget even what’s in front… Read more »

Make a Smellmitment!

Ken Lupton   October 12, 2015
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Organization Name: Old Spice Industry: Retail Web references: http://oldspice.com/en, https://instagram.com/oldspice/, https://twitter.com/OldSpice, https://www.facebook.com/OldSpice, http://www.musclesurprise.com, https://www.youtube.com/user/OldSpice Although it smells too good to be true, Old Spice’s Social media and YouTube “The Man Your Man Could Smell Like” campaign has not only increased sales by the tune of 107%,  but has also gained more then 236 million YouTube views. With 6 million YouTube views… Read more »

A New Frontier: Customer Engagement in the Pharmaceutical Industry

lwarburt   October 11, 2015
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Title of Post: A New Frontier: Customer Engagement in the Pharmaceutical Industry Industry: Pharmaceuticals Web References: Wikepedia, Health Canada, Pharmaceutical Advertising  Advisory Board,Youtube,Twitter, Boehringer Ingelheim ,Olgilvy Healthworld, Sound Cloud Galderma, Instagram It may seem like an oxymoron to include customer engagement and strategic business management  in the same sentence to achieve a united goal, and in no other sector may this seem more apparent… Read more »

Hyatt gets Social Media right by making it Personal

lwarburt   October 5, 2015
hyatt-logo

Title of Post: Hyatt gets Social Media right by making it Personal Organization: Hyatt.com Industry: Hospitality Web References: Hyatt Thrive, Harvard Business Review, Gallup, Wikepedia, Triplepundit, The Gallup organization reported that in 2014 over 68% of US employees toil day in and day out unengaged and/or actively disengaged in their workplace. That’s part of the modern world you yawn; but that could… Read more »

How VFHT takes care of Liberty Village’s peoples health

Fgo   July 16, 2015
cropped-cropped-Village-FHT-colour2

Organization: Village Family Health Team Industry: Health and Medical Contact: Diana Noel, Executive Director. Web References: VFHT, WellX, GoogleX, MobiHealthNews, Accenture, Klick Liberty Village is a masterfully planned community that blends residential, commercial and retail space in one enclosed neighbourhood. The village has a mixed crowd of young professionals who work in media, high-tech and design businesses. It is also the perfect place… Read more »

5 Thoughts on the Future of Social Media

kturriff   July 15, 2015
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5 Thoughts on the Future of Social Media Web References:  vpdm.ca BusinessInsider 1. Social Media Is Here to Stay This may seem like an obvious statement at this point but there are people out there who will say they aren’t really using Facebook anymore, or that their kids don’t even have Facebook or Twitter. While this may be true, and “Facebook fatigue”… Read more »

The Internet of Cool Things

Bettycoop   July 15, 2015
theinternetofthings2

Organization Names: Brivo Labs, Appirio, BNP Paribas       Industry: Security Ap company/Cloud Computing/Banking Web references: youtube, brivo labs, appirio, opto22, facebook, knowyourmeme, bnpparibas, wearesocial, Tedx, Linkedin   The Internet used to be just about people: sharing, liking, pining, shopping, posting photos, playing games, reading. It was for people and about people. The Internet was the most transformative technology ever invented…. Read more »

Ready or Not – The Future is Here for Social Media and B2B Marketing

tlittle   July 15, 2015
crystal-ball words

Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »

Tsu, You, and a Niche in the Future of Social Media

Paul   July 14, 2015
communication technology high tech social media application symbol icon flying in green micro world book green grass wind energy turbines. Sustainable source electricity concept. Eco friendly approach

Title of Post: Tsu, You, and a Niche in the Future of Social Media Name of Organization: Tsu Industry: Social Network CEO: Sebastian Sobczak Web references: tsu  hootsuite  Op Talk NY Times  Ryan Holmes On August 8th, 2014, U.S. District Judge Claudia Wilken had ruled that blocking NCAA athletes from a share of revenue generated from the use of player images was in violation of anti-trust… Read more »

Altering the human experience through wearable technology

MGardiner   July 14, 2015

Organisation Name: Kovert Industry: Wearable Technology Name of contact if available: Kate Unsworth- Founder and CEO Web References: Facebook, Twitter, Pinterest, Instagram, Site Kovert and Wearable Technology: Wearable technology has become more and more popular in recent years. With the immersion of the Apple Watch and Google Glasses, it is apparent that this trend in technology is only on its way up…. Read more »

Destiny: Become Legend

kturriff   June 17, 2015
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Organization : Bungie Studios Industry : Video Game Development Web references : BusinessInsider BBC Halo 5 Give your customers what they want. It sounds overly simplistic… because it is. The Destiny™ developers understood their market prior to the launch of one of the most highly anticipated video games of all time. They launched a beta test just to add to the hype…. Read more »

The Future of Social Media is in Social & Political Change

Paige Mahoney-Nagle   March 16, 2015
Global-Digital-Snapshot

Web References: Sprout Social, What Culture, Pew Research Center, We Are Social, Forbes, Ad Week, Salzburg Academy on Media & Global Change, Huffington Post The Internet has come a long way since it’s inception, evolving to suit human needs and transforming to become more accessible to people around the world. The Internet has changed the way people communicate, network, share… Read more »

Peeling the Skin of Social Media

yoshdrp   March 16, 2015

Title: Peeling the Skin of Social Media Organisation Name: SkinPhotoTextMatch Inc. Industry: Healthcare Name of contact if available: Howard Green, CEO and Founder Web References: SkinPhotoTextMatch Inc. Home About The Company; The E-interview with SkinPhotoTextMatch Inc.’s  CEO and Founder, Dr. Howard Green What is SkinPhotoTextMatch Inc all about? Skinphototextmatch, Inc. is all about educating both professionals and lay people about their skin. “Know Skin… Read more »

Wicked problems and the role of social media

CRS   March 16, 2015

Organisation name: Various What is a wicked problem? A wicked problem (as defined by Webber and Rittel in 1973) differs from a tame problem primarily due to its complexity and the fact that it does not have a single or straightforward solution. Humankind currently faces many wicked problems in relation to the state of health, environmental degradation, climate change, poverty,… Read more »

Social Media is aptly named. Is your business taking advantage of the obvious?

cmuss   March 15, 2015

Industry: Retail, Publishing Contacts: David Black for The Beat Goes On, Sophie Blom for The New Quarterly, Jessica Burman for Cocoon Apothecary Web References: SMBP Blog, The Beat Goes On, The New Quarterly, Cocoon Apothecary It’s the hot topic that anyone who has anything to do with marketing talks about; What is the next big thing? I believe that the… Read more »

The future of social media is visual

Tabatha Laverty   March 15, 2015
Greatist_Logo_Badge_Blue

Organization Name: Greatist Industry: Health and Wellness Web References: Greatist, Ethos3, theblueballroom, PharmFreshMedia Facebook, Twitter, LinkedIn. These three social media platforms have long been referred to as the “big three” in social media. However, over the last few years, we’ve seen a clear shift in social media strategies to a focus on visual content that is quickly understood and absorbed by the audience. . This change… Read more »

#LaurierLove: University recruiters modify their methods as social media evolve

mirko   March 15, 2015
laurier wordmark

Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »

Where is Social Media going in the Future? Let’s take a look!

tinageisel   March 13, 2015

Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The Future of Social Media: Social media has reshaped our society unlike any others; it is the future of how people will communicate and do business. However, many would still argue that social media is a time waster. Much like people… Read more »