Tag Archives: Future

Our day is populated with up-to-the-second news of what president-elect Trump will do next. This timely case study does raise the question…as powerful as social media is today in our private and business lives, what does the future hold for this platform? Before I look to the future let’s briefly look back. In my youth the word “social” meant going outside to play hide and seek with my friends.  In  my 20’s “connected” meant you owned a thing called a “Portable Bag Cell Phone” which weighed 8 to 10 lbs and was an affordable alternative (at $1800) to the “flip phone” which retailed for nearly $3,500. For Star Trek fans the flip was almost a must have! Then came the internet as we know it today and the mainstream platforms of digital connection were exemplified by email and blogging. Fast forward to Feb.4, 2004: Mark Zuckerberg launched Facebook in his Harvard University dorm room. At present the business, marketing and political landscape looks bright. But what does the crystal ball say?

In 2013, comedian Bryan Callen, asked UFC heavyweight fighter Brendan Schaub to do a podcast with him in his garage. The two were good friends, and Bryan noticed that Brendan had a natural comedic instinct, that could crack up a whole room. While both were moderately successful in their profession, nothing could prepare them for the heights their new show would soon reach. In three short years, the podcast has grown into one of the top 10 sports podcasts on Itunes. Podcasting has allowed the pair to have a stable income, while they pursue other interests. Acting and fighting are no longer their main source of income, and they can rely on income generated from their podcast. The podcast generates revenue from ad reads on the show, with many companies relying on podcasts to generate new customers. Bryan Callen had this to say about the future of social media. What’s really cool about the whole business of internet is it makes it easier and easier to have your own autonomy. The show has produced over 200 episodes, and spun off into various other side projects. Other businesses can look at The Fighter and The Kid, as inspiration to step into the future of social media.

No matter which social media platform I’m on, there it is…. No matter which conversation I join, someone brings it up…. Turn on the news and there is again… Pokémon GO. Pokémon GO is officially the biggest mobile game in the United States, with 21 million active daily users.1 According to Wikipedia it is a free-to-play location-based augmented reality mobile game developed by Niantic and published by The Pokémon Company. It was released in July 2016 for iOS and Android devices. The game allows players to capture, train, and battle virtual creatures, called Pokémon, who appear on device screens as though in the real world. It makes use of the GPS and camera of compatible devices. Although it is free-to-play, the game supports in-app purchases of additional gameplay items. An optional companion Bluetooth wearable device, the Pokémon GO Plus, is planned for future release, and it will alert users when Pokémon are nearby.2

Who remembers ICQ and MSN Messenger? Back in my youth, that was the way friends and family generally stayed in touch virtually. In the early 2000’s things slowly started to change…let’s say for the better! Myspace, Hi5, and Friendster were introduced and it took the world by storm. People were able to generate personal profiles, share photos, music and more with friends and loved ones around the world. Facebook soon followed and eventually took over and blew away its fellow social media competitors and has managed to stay on top! Why? At first, its features were very much like its cousin Myspace. However, Facebook began to grow and develop with the changing times of the social network world and the development of technology. Youtube eventually came along as well. This platform took flight as being one of the first social media sites primarily focused on videos. Finally, people had a place to upload, store, and share videos with friends, family, and the rest of the world. Social Media platforms that are able to consistently stay relevant are those that were able to keep up with the social needs of its users. As accessibility became mobile, the platforms that still exist today are the ones who were able to adapt to that change. Many of us are glued to our mobile phones, so if your platform is not mobile-friendly, or just simply can’t keep up, it may just have a hard time getting off its feet. One great example is Friendster, the social media platform has decided to “take a break” last year in June 2015 as they “rethink their strategic priorities”.

Social media by its nature is about collaborating, networking, sharing and generating knowledge and content. It has transformed the way we interact with one another. According to a report by the Babson Survey Research Group and Pearson Learning Solutions, faculty members’ use of social media has been steadily increasing since the survey was first conducted in 2010. (Wired for teaching) Online learning has been popular for quite a long time, but the inclusion of social media is something that’s relatively new. Could social media play a more central role in education especially in online education in the future?

Social media has helped create a world of wants, image and envy. On Facebook, Instagram, Twitter etc.., over and over people are given channels to present themselves to the world, however they want. It’s contributed to a new phenomenon, coined ‘Facebook Depression’. It’s also given businesses a window to fuel that image obsessed mentality. As social media continues to adapt and advance, it also molds it audience. It can create a longing and desire that we didn’t have before, simply by being exposed to it, or by it being implied enough that it’s something we want. When individuals we look up to, or friends tell us how great something is, we are being both obviously and subliminally being impacted. 

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

Tesco Bets on Social – Launches Supplier Network

j2condon   October 26, 2015

  Organization Name :  Tesco PLC Industry :  Retail   Web References : Tesco.com, uk.reuters.com, Tescoplc.com, theguardian.com, tescosuppliernetwork.com, supplychain247.com About Tesco Tesco is a British multinational grocery and general merchandise retailer based in Cheshunt UK.  Founded in 1919 by Jack Cohen as simple grocery stalls, this retail powerhouse now operates over 7800 retail storefronts and dot come sites under various banners in… Read more »

Taking the Pain Out of Product Development

Dianne McBride   October 19, 2015
http://www.ready2grow.com/

Taking the Pain Out of Product Development Organization Name: Ready2Grow Consulting Industry:  Business Consulting Founder/Owner:  Lois Raats Web references:  Ready2Grow, FastCompany.com, Freedictionary.com, John Dragoon, Forbes.com, FastCoCreate.com, THINK BACK  What is your earliest memory? Now really, really think back. It’s tough because today we’re all very focused on thinking about the future, what’s to come that we forget even what’s in front… Read more »

Social Media Survivalism

mwindover   July 17, 2015

Organization name: Nine Inch Nails Web references: Facebook, Instagram, Nine Inch Nails, NINRemixes, NIN Wiki, Pitchfork, Soundcloud, SPIN, Tumblr, Twitter Industry: music Name of contact, if available: Trent Reznor Description of how social media is used for business performance Nine Inch Nails frontman Trent Reznor has been ahead of the social media curve for a long time. He has offered… Read more »

Wicked problems and the role of social media

CRS   March 16, 2015

Organisation name: Various What is a wicked problem? A wicked problem (as defined by Webber and Rittel in 1973) differs from a tame problem primarily due to its complexity and the fact that it does not have a single or straightforward solution. Humankind currently faces many wicked problems in relation to the state of health, environmental degradation, climate change, poverty,… Read more »

The Future of Social Media – More like the Future of Business.

michaelaris   March 15, 2015
2014_horiz_ThinkWithGoogle_logo_pos_rgb

Organization Name:  think with Google Name of Contacts: Brian Solis, Altimeter Group – @briansolis @thinkwithgoogle Industry: Digital Marketing Web references:  Think with Google Past, Present, and Future of Social Media Social media has been a tool that has been unknowingly immersed in our everyday interactions from as early as the invention of the early stages of postal services originating in 500 B.C. When… Read more »

Future Social Media Predictions with Buon Gusto

lfodor   March 14, 2015

Source Organization Name:   Buon Gusto Industry:  Restaurant Name of contact if available:   Cynthia Dyer, Owner/Manager, Buon Gusto Web references:  Buon Gusto  Twitter  Facebook  CNBC Description of how social media is used for business performance: There is no doubt about it that the power of social media will be forever evolving, but what does the future really hold?  What is the… Read more »

Where is Social Media going in the Future? Let’s take a look!

tinageisel   March 13, 2015

Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The Future of Social Media: Social media has reshaped our society unlike any others; it is the future of how people will communicate and do business. However, many would still argue that social media is a time waster. Much like people… Read more »

Sephora Merges In-Store & Online Shopping Through Digital Innovation

Cristina Avila   March 11, 2015
Sephora Logo

Organization Name: Sephora Industry: Health and Beauty Name of Contact: N/A Web References: Forbes, Venture Beat, Fast Company, Mobile Commerce Daily, Digiday Description of How Social Media is Used for Business Performance: With over 1,900 locations worldwide, global beauty chain Sephora is a leader in digital innovation, providing shoppers with a custom brand experience which transitions seamlessly between online and in-store environments. Sephora is a… Read more »

The SLOW DEATH of Social Media

alexis klein   March 11, 2015

Organization Name: E2M Industry: Digital Marketing Name of contact if available: Pratik Dholakiya Web references:E2M My blog this week will focus on the future of social media. I will present my own predictions which, I am sure, might shock some of the readers (and make for a lively discussion). “An expert is someone who knows more and more about less and… Read more »

Royal Roads University wields GoPro and Google Glass to recruit students

mirko   March 8, 2015

Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment   catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »

Customer Engagement ‘is’ Kickstarter

michaelaris   February 6, 2015
kickstarter-logo

Customer Engagement ‘is’ Kickstarter Organization Name: Kickstarter Industry: Crowdfunding Services Name of contact: Perry Chen, Founder, Kickstarter Yancey Strickler, Founder, Kickstarter Charles Adler, Founder, Kickstarter Web references: Kickstarter Formlabs Company Overview:   Born in the Greenpoint section of Brooklyn, New York – Kickstarter officially launched on April 28th, 2009 by founders Perry Chen, Yancey Strickler and Charles Adler with the artist world in… Read more »

The Big Three For Social Business: The Future of Social Media with Facebook, Twitter, and LinkedIn

chrgomes   November 20, 2014
social-media-compliance

Organization Name: Facebook, Twitter, and LinkedIn Industry: Social Media/Social Network Web References: www.facebook.com, www.twitter.com, www.linkedin.com Description of how social media is used for business performance: When you look back as to early 1990’s as to how everyone from all walks of life used to communicate and collaborate as they currently do today. Often wonder how simpler times were when we didn’t have… Read more »

The Curated Web: Social Media and the Future

RBarrett   November 20, 2014
Future word cloud

Business name: various Industry: various Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional. – Faith Popcorn, futurist/trend predictor Becoming a soothsayer is not easy. You have to be aware of a multitude of things and you have… Read more »

Examining Social Media and its Future

Rosanna_D   November 17, 2014

Industry: Social Media Web references: http://www.cnbc.com/id/102029041# When I was doing research on this week’s blog post someone in particular came to mind. As a Communications major, I was introduced to Marshal McLuhan and his work on media theory. His famously coined expression – ‘The Medium is the Message’ got me thinking about social media and its future. Perhaps we need… Read more »

Warp Speed – the Future of Social Media

Terry   November 17, 2014

Title:  Warp Speed – the Future of Social Media Organization: Multiple – General Industry: Medical, Automobile, Mobile, Optical Author:  Terry-Lynn Conway   Star Trek and the Jetsons, futuristic shows ahead of their time. Technology we used to dream and laugh about, may not be so far in the future as we think. In the Jetsons, flying vehicles that drove themselves and tuned into… Read more »

How the Social Media Generation is Changing Corporate Culture

Amanda Houseman   November 21, 2013

Later born Millennials, also known as Generation Y or the Social Media Generation, are entering the work force and bringing significant change with them, thanks to their upbringing alongside the likes of MySpace, Facebook and Twitter. The most obvious changes are the use of technologies like social networks, mobile devices, instant messaging and the connection to the online world. For… Read more »

What Comes After Facebook? The Future of Integrative Social Media

vanessa.parks   November 20, 2013

What’s wrong with Facebook? Facebook is bad for us. According to Araceli Cruz, it makes us feel envious and sad. It distracts us and facilitates only shallow connections. “Facebook is changing the human race,” Cruz argues. “People think, speak and live in status updates…. It’s becoming increasingly difficult to truly connect with a person, rather than just their online character.”… Read more »

Social Media Medicine

jsums15   July 11, 2013

Social media has drastically changed the way in which we live our lives, and it has created opportunities in places that nobody would have ever thought of. We can now find our “soulmates”, sell and purchase items, interact with companies and bond with friends over these diverse platforms. With so many options available to us through social media, I would… Read more »