Tag Archives: Forbes

On the day I read the content of this case study I had a nasty headache. As I reached for my bottle of Tylenol I wondered how does the manufacturing  industry use social media and the resulting supply chain management ?  Having close relatives in this industry and for confidentiality reasons I decided to look into the manufacturing/vendor side as opposed to discussing a large well-known pharmaceutical company.  What I learned at this level of this industry was it has various levels of complexities of graphs, processes and disconnected communications.

Meerkat: And We’re Live!

psegura   July 16, 2015

Organisation Name:               Meerkat   Industry:                                      Entertainment   Name of Contacts:                    Ben Rubin C.E.O.   Web References:                       Meerkat, Twitter, Wikipedia, Facebook   Description of how social media is used for business performance  Click. Wearing a blue athletic jacket and black… Read more »

BrightLane: The Measure of a Community

psegura   July 3, 2015

  Organisation Name:  BrightLane Web References:  brightlane.ca Industry:  Office Space Rental Agency Names of Contacts:  George Horhota, President & C.E.O. and Tawny Dhaliwal, Community Manager Web References: Twitter, Facebook,LinkedIn, Instagram, Pinterest Description of how social media is used for business performance When I arrive at BrightLane, Community Manager Tawny Dhaliwal is rushing around, making last minute preparations and ushering people… Read more »

Feelings, Choice, Values: The Intangibles Behind The Future Of Social Media

Helene Montpetit   November 18, 2014
Community

Business name: Tracx Industry: Social Media Management and Marketing Intelligence Contact: Reinhardt Schuhmann, Product Manager Description Tracx is a NYC-based company with a SaaS platform for sophisticated brand marketers who want to manage their social media presence. The company provides an end-to-end solution that indexes the entire social web and captures a 360 degree view of activity around a brand. This… Read more »