Blogger, Alice Katter, says it best, “We’re all guilty of it: Snapping a photo of that pizza or ice cream we couldn’t wait to dig into, and Instagramming it. Why? Because, we’re obsessed with #foodporn. We love seeing what others eats and showing off with our own dishes.” With the boom of social media, the food and restaurant industry has forever changed. In order for any business in the food industry to succeed, their engagement on social media is paramount. The industry which once relied heavily on word of mouth, has shifted to social media being the major influencer.
Papa John’s Pizza has been using social media channels to help educate customers where products and ingredients are coming from, and creating time effective ordering options available on channels. Aside from social channels, the company has also used a collaborative technology solution to help support the efficiency of the supply chain. The company outsourced the supply chain needs to Manhattan Associates, a supply chain software company, to help create more time effective and cost saving inventory management. Eric Hartman, Senior Director of Logistics said, “Manhattan solutions allow us to manage inventory levels accurately, efficiently and more dynamically based on actual need—and that has resulted in our being able to reduce overall inventory levels (Manhattan, 2013)”. Using the collaborative software has also provided better solutions to inventory transportation. The software can optimize routes, improving on-time store deliveries, and the overall performance of their fleet (Trebilcock, B., 2014, October). Customer service relies on the speed of the supply chain to help get their products to customers in an effective way that will save time and money. “Implementation of Manhattan’s solutions has provided unprecedented visibility along with reduced expenses, improved efficiency and productivity in every part of the supply chain (Manhattan, 2013)”. Papa John’s wants to ensure that its “fast food” moves just as quickly throughout every level of the supply chain.
After being listed as number five on Fast Company’s Most innovated social media company of 2017, Taco Bell is making a way for itself by focusing on the customers for product development and research. To reach customers in a more personal sense, Taco Bell has been using social media platforms such as Twitter and Instagram to review customers complaints, ideas, and creativity. “Instead of sitting behind glass and listening to a focus group, we now have access to 20 million consumers and can be inspired by them and connect with them and have real relationships with them (Lacy, L. (2016, November)”.
While Wendy’s might normally be known for their famous sides – fries, chilli, baked potato, salad and the original frosty – their side of sassy social media responses brought them into 2017 as one of the hottest brands on Twitter. Earlier in the year, the fast food chain responded to media requests affirming that their social media accounts had not, in fact, been hacked. This after a series of responses coming from the official Wendy’s Twitter account to followers who engaged with the company on social media.
It’s a warm and bright Sunday afternoon. You’re carelessly strolling through the narrow cobblestone streets of a small village tucked into the Tuscan countryside. As you pass by the rows of homes, an inviting aroma of freshly cooked pasta, rich tomato sauce and hearty Parmesan cheese floats through the air. You peer into an open kitchen window and notice a man adding a sprig of basil on a heaping platter of pasta he’s about to serve his family. He notices you, he smiles … and he waves you in! You go in, sit down and enjoy the best plate of pasta of your life. That’s exactly the experience global pasta maker Barilla is hoping to emulate here in Canada – whether you’re creating your own Tuscan food fantasy at home or just trying to feed a hungry family on a Sunday afternoon – through a new social media campaign designed to engage customers in a memorable and lasting way.
If you’re like me, it’s hard to scroll through your Facebook feed without having a video from Tasty pop up. Launched in December of 2015, this Buzzfeed-owned online food channel is garnering attention from across demographics. Tasty’s videos demonstrate how easy it can be to create mouthwatering food. Through simple marketing, Tasty has managed to attract consumer interest by creating a winning formula of customer engagement. Tasty has capitalized on the fact that people are looking to be able to make delicious food without having to watch a long step-by-step video, or follow a deeply detailed recipe. By promoting trendy videos across multiple social media channels, Tasty has managed to ingrain itself into social media culture across the globe.
The supply chain plays a pivotal role in the overall success of an organization, but even more so in the fresh food sector. Restaurants and other food related operations are always looking at ways to cut costs and maximize profits in the most effective and efficient methods possible. Whether it be healthcare, restaurant chains or even small mom and pop type restaurants, GFS understands that managing all those moving parts can be an overwhelming aspect of doing business. GFS is the largest family operated distributor in North America that has been running for over 115 years and services restaurants, universities, healthcare and a variety of other foodservice operations. Logistics and supply chain challenges have been at the core of the GFS company fabric since it’s establishment in 1897, but being able to manage the supply chain and its intricacies in 2017 is a different dynamic entirely. In addressing this fundamental concern, GFS developed “GFS Connect” with the goal of providing the customer total traceability and accountability anywhere, anytime in an easy and convenient way: “GFS Connect Mobile is the companion application to GFS Connect, offering you access to the same information on a mobile device. This one-of-a-kind tool lets you run your business on the go, anytime, anywhere. It’s the first and only mobile application available to food service operators throughout Canada – and it’s easy and convenient to use.”- GFS Canada Website
Ontario Greenhouse Vegetable Growers (OGVG) is a not-for-profit organization based in Leamington, Ontario. OGVG was formed in 1967, representing approximately 220 members who grow greenhouse tomatoes, cucumbers and peppers on over 2,500 acres in Ontario, Canada. OGVG works hard to promote and connect its growers with government agencies, consumers, retailers and foodservice operators across North America through various government lobbing events, research, marketing initiatives, trade shows and community activities. As a whole, OGVG strives to support the Ontario greenhouse vegetable sector and its growers, however possible, to ensure success for today, sustainability for tomorrow, and fresh, nutritious, quality produce for all!
The Halal food industry is a booming industry especially in the Toronto area. The technique of Halal used by Muslims worldwide mirrors the Kosher methods in Judaism whereby Islamic blessings instead, are imparted on the animals right before they are slaughtered. It currently accounts for 16% of the entire global food industry and projected to go up to 20% in the near future according to SGS Solutions Experts. According to SGS, this industry now accounts for CAD $1.87 Trillion in business worldwide on an annual basis with people following the Muslim faith soon expected to represent the largest share of global consumer spending and widespread acceptance of the halal slaughter methods in major grocery chains. In 1971, Ayub Qureshi may have had the foresight of this industry when he brought out one of the first halal meat butcher shops in Toronto on Lawrence Ave called Al-Qureshi Meats. He has since retired, but with growing up around his father’s business and exposure to the retail meat environment at such a young age, son Asim Qureshi has recognized some of the trends of today’s general public and wanted to carry out the family legacy. With this, he and his partner introduced a new line of products that would help families to indulge in the traditional Indian and Pakistani flavoured meats, and at the same time, saving them the long and sometimes arduous process in preparing them. Today’s growing trends moving towards more ethnic dishes due to the high immigrant communities in Toronto, even the demographic that don’t associate themselves with being South Asian are getting on board in the consumption of such spices and delicacies. Time is slowly becoming quite the valuable commodity and so are finances. With people trying to eat more at home and finding ways to avoid eating out at restaurants on a regular basis, Tandoori Oven was the flagship product under One World Foods Asim and his team conjured up to fulfill that particular need. The food has to be fast, Consumers lack the time and the knowledge to develop the flavours at home. You have to balance the authenticity of the traditional flavours, but tone the spice down. It needs to be authentic, but not overpowering. (Asim Qureshi – Toronto Star Oct 12/2012) With an already competitive market, food suppliers that are new to the industry need to find cost effective ways to manage their business and social media has been an effective method. There are many stages of the supply… Read more »
Social media does not connect just family and friends anymore, but it allows organizations to connect to their customers. It is still a fairly new phenomenon to supply chain management, however companies are starting to learn to adapt it into this part of their business. Many organizations have successfully integrated social media into their supply chain management, creating an efficient and stable supply chain which results in greater customer satisfaction. Social networking can improve the supply chain management of an organization by creating visibility, improving communication, increasing control and reducing operational and labor costs. It is allowing companies to communicate faster and more effectively with their customers.
Organization Name: Mc Donald’s Industry: Restaurant Web Reference: McDonalds, Forbes, Wikipedia In this week’s blog I write about Mc Donald’s, the most recognizable and successful fast food chain in the world. McDonald’s has over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees while the rest are… Read more »
Source Organization Name: Buon Gusto Industry: Restaurant Name of contact if available: Cynthia Dyer, Owner/Manager, Buon Gusto Web references: Buon Gusto Twitter Facebook CNBC Description of how social media is used for business performance: There is no doubt about it that the power of social media will be forever evolving, but what does the future really hold? What is the… Read more »
Organization name: Nestle Industry: Multinational food and beverage company Contacts: Paul Bulcke, Peter Brabeck Letmathe Description how social media is used in business performance: Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest retail food company in the world measured by revenues. Nestle product include baby food, bottled water, breakfast cereals, coffee,… Read more »
Title: Whole Foods Market – Using Social Media To Influence The Supply Chain Organization Name: Whole Foods Market Industry: Food, Supermarket Name of Contact: John Mackey (Founder and CEO) Who Are They? Whole Foods Market is an American grocery retailer that specializes in providing natural and organic food options throughout their supermarket style stores. It currently has just shy of 400 stores located… Read more »