Tag Archives: food insustry

Transparency: B2B organizations respond to consumer demand through social media

Tabatha Laverty   February 22, 2015
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Organization Name:¬†FreshAirFarmer, Chobani, Industry: Agriculture/Food Manufacturing Web References: Content Marketing Institute, David Weaver – Inventory Supply Chain Blog, FreshAir Farmer, AgStar Financial Services, Chobani The benefits of social media for business-to-consumer organizations are well documented. It’s easy to find hundreds of examples of well executed campaigns where business use social platforms to engage consumers, promote brands and ultimately sell products…. Read more »