Tag Archives: fast food

After being listed as number five on Fast Company’s Most innovated social media company of 2017, Taco Bell is making a way for itself by focusing on the customers for product development and research. To reach customers in a more personal sense, Taco Bell has been using social media platforms such as Twitter and Instagram to review customers complaints, ideas, and creativity. “Instead of sitting behind glass and listening to a focus group, we now have access to 20 million consumers and can be inspired by them and connect with them and have real relationships with them (Lacy, L. (2016, November)”.

While Wendy’s might normally be known for their famous sides – fries, chilli, baked potato, salad and the original frosty – their side of sassy social media responses brought them into 2017 as one of the hottest brands on Twitter. Earlier in the year, the fast food chain responded to media requests affirming that their social media accounts had not, in fact, been hacked. This after a series of responses coming from the official Wendy’s Twitter account to followers who engaged with the company on social media.

Mc Donald’s Supply Chain and E-Procurement Management

bmfwong   October 27, 2015

  Organization Name: Mc Donald’s Industry: Restaurant Web Reference: McDonalds, Forbes, Wikipedia  In this week’s blog I write about Mc Donald’s, the most recognizable and successful fast food chain in the world. McDonald’s has over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees while the rest are… Read more »

The MexiCan and MexiCan’ts in the fast food world

MGardiner   June 9, 2015

Organisation Name: Chipotle Mexican Grill Industry: Fast Food  Name of contact if available:  Steve Ells, Founder Web references: Chipotle.com, facebook.com/chipotle, twitter.com/chipotle, instagram.com/chipotle, pinterest.com/chipotle, youtube.com/chipotle Company Overview: Chipotle started out as a small idea from a man named Steve Ells. After completing his education at the Culinary Institute of America, Steve saw the potential in selling low priced Mexican cuisine. The first… Read more »

McDonald’s is a #McFail When it Comes To #McDStories

Cristina Avila   February 7, 2015

Organization Name: Mc Donald’s Industry: Food Service Name of Contact: Rick Wion, (Former) Director of Social Media, McDonald’s Corporation Web References: McDonald’s Twitter, Business Insider, Forbes Magazine, The Next Web and PR Daily Description of How Social Media is Used for Business Performance: In January 2012, McDonald’s deployed a series of YouTube videos drawing attention to the company’s freshness guarantee…. Read more »

Tim Hortons “Brings It Back”

jmelich   October 17, 2014

Company Name: Tim Horton’s Industry: Coffee,  Fast food Company Contact: Paul D. House and Marc Caira Description of how social media is used in business performance: Tim Horton’s coffee was founded in 1964 by legend hockey player Tim Horton.  Tim Horton’s has been serving fresh coffee for over 50 years a multinational fast casual restaurant known for its coffee, specialty coffees,… Read more »