Tag Archives: Facebook
Boyfriend’s Facebook Rant = Positive Spin for Bodyform
As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has … Continue reading
Going Mobile – The Good, The Bad & The Ugly
Not so many years ago my daily work routine consisted of turning on my computer, doing some project work, checking email, making calls, getting out into the world and networking the old fashioned way. Face to face. Fast forward to … Continue reading
Do Us a Flavour and Win $50,000
What do you get when you cross Canadians with potato chips and add money? Lay’s is banking on it creating the next great chip flavour. The Lay’s® Canada Do Us A Flavour™ Contest premise is that consumers submit a new … Continue reading
Turning “Likes” into “Take me home.”
Like any good relationship, it’s about getting to know each other. Look at your best friend and you can name all the reasons they still hold a special place in your life. Commonalities drew you together and keep you connected. … Continue reading
Smartphone Media
Social media has changed the way we perceive products and services. As consumers we now have several outlets to get our feedback back to the companies we patron. According to Niels Schillewaert, PhD, Managing Partner of InSites Consulting, New York., … Continue reading
The Future of Social Media: Predicting trending Twitter topics with 95% Accuracy
Devavrat Shah, a MIT professor in the electrical engineering and computer sciences department, and Stanislav Nikolov, a graduate MIT student have created an algorithm for Twitter that is able to predict trending topics before Twitter is able to with 95% … Continue reading
SAP: Using Social Media for Building, Selling and Supporting
Ever see an ad on Facebook trying to sell you something? Sure you have. That for me, is Social Media Marketing. Companies utilizing Social Media platforms such a Facebook, Twitter, Youtube etc. to sell their product and or service, this … Continue reading
Can Social Media Metrics Predict the US Presidential Election?
With the US Presidential election fast approaching, there has been an increase in social media tools and metrics being used along side political polls and pundits to predict who will be the next President of the United States. The use … Continue reading
Ryanair learns the importance of Social Media the hard way.
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether … Continue reading