It’s inevitable. The future of social media is going to be bigger and greater. I can’t say it is coming because it is already here, so if you are a business, company or person who isn’t signed up to one of the many social media platforms, you are already falling behind. So much happens on social media – the good, bad and ugly – but it is up to you on how you are going to use it and the contributions you are going to make to the greater conversations. People give social media a bad rap because there is a lot of negative that goes on with it, but truthfully, it’s how you interact with it, what you share, and who you interact with that makes the platform you choose really amazing. If you look for the bad, you’ll find it. If you look for the good, you’ll find it and hopefully be amazed at the power these channels have.
If you’re like me and a fan of the television show Big Brother Canada, you were undoubtedly excited when it returned earlier this month for its fifth season. One thing they changed up however, was the live show following the eviction. In the past, the evicted house guest was interviewed on stage by the show’s host Arisa Cox and former house guests Peter Brown and Gary Levy. This year however, the format has changed and viewers are now asked to watch ‘After the Eviction’ live on Facebook. Every day when I scroll through my Facebook feed I notice at least one Facebook Live video posted by someone I follow. Whether it’s an acquaintance who as has begun using the social media platform to try and make a name for them self in the fitness community, or someone who has attended a concert and wanted everyone to get a glimpse into the show by posting their favourite song as it’s being played – live streaming appears to be here to stay.