For personal trainers and other fitness professionals, your ability to be a top-notch fitness leader in the field can no longer be established solely on your ability to help clients see results. In addition to being able to inspire people to get off the couch and get moving, educating client’s on the latest fitness trends and research findings, and possessing the knowledge to develop fun, innovative and effective fitness programs, it is now a necessity to incorporate social media into your business plan. To say the competition is fierce is an understatement – a quick Google search of ‘personal trainer Ontario’ yields well over a million results. So how is a privately owned studio or personal trainer to get a lead on the pack? Social media. Not just engaging in social media but using metrics to ensure that you are getting value for your efforts. In preparing for her participation in the 2013 ITU World Championships, Amy Moss-Archambault, a dedicated triathlete and personal trainer faced a quick learning curve to fulfill social media contractual obligations with sponsors. “Six years ago Twitter was really successful for my goals,” she said noting the model of stream of consciousness and earlier use of hashtags allowed for unique and powerful posts. Today, the Twitter climate has changed and so has Ms. Moss-Archambault’s business focus. The busy mom of 3 is no longer focused on sponsorships but now operates the very popular TriMom Fitness Studio in Millgrove, Ontario. She uses her earlier leap into social media to engage with her clients and further develop the Tri-Mom community primarily through the use of Facebook and Instagram.
On Sept 22 my trip to The Toronto Premium Outlets in Halton Hills included a surprise lunch! That day Halton Region hosted an event promoting local agricultural and retail businesses. Grilled cheese, pumpkin soup and pumpkin brittle were amongst the tasty offerings. Next to the complimentary samples there was a “selfie spot” sign for the Pumpkins to Pastries Trail, also known as #p2ptrail which caught my attention. Selfie photos taken at any of the 37 Trail locations (featured on the Halton Region website) and posted on social media with tag #p2ptrail were entered into weekly contests. Gift basket prizes from local vendors have been awarded to the contest winners. This program ran from Sept 12 through to Oct 31, 2016.
Organization – Christie Digital Systems Inc. Industry – Professional Audio & Video Solutions Contact – Julie Vaishnav – Manager, Digital Marketing Web resources – Christie , Buffer Social , YouTube, Facebook, SoundCloud About Christie Christie is a global manufacturer of display technology solutions offering diverse visual, audio and collaboration solutions for business, entertainment and industry and employs over 1500 people worldwide. Christie has manufactured and installed… Read more »
Industry: Not for Profit (Summer Camp & Outdoor and Environmental Education) Name of contact if available: Paige Mahoney-Nagle Web References: UberVu via HootSuite, Facebook, Twitter, Digital Information World Social Media Networks are now widely used among all kinds of and sizes of business around the world. Businesses use these networks to promote their products, share events, build the community, expand the reach of… Read more »