Tag Archives: etsy

On Etsy, any of us can become a business owner. Have a unique homemade idea? Are you a knitting expert? Perfect. Time to start selling. Etsy has created a straightforward, simple platform to allow any individual a store front to sell their unique and homemade products. For the user, they have also created a simplified ability to track and monitor the traffic of the site and relate that back to social media practices and success. Fundamentally, the same practices that exist for multi-million dollar corporations are relevant to small business owners, including those who are making their own wares in their kitchen while the kids play outside. Compiling and observing social media metrics is one thing. Using that information to influence action (drive sales), or improve marketing decisions is another.

Etsy crafts an excellent social media presence

darryl.allen   May 13, 2012

Organisation Name: Etsy Industry: Online retail Description of how social media is used for business performance: Founded in 2005 with $50,000 of seed capital, Etsy – an online marketplace enabling independent artists and craftspeople to sell their wares – has crafted it’s own remarkable success story. Their growing community is made up of over 875,000 shops listing more than 13… Read more »