Social Media influencer, Lori Ruff (@loriruff), once said “Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” She couldn’t be more correct. Social Media is everywhere. Successful companies know this. Successful companies are using social media to communicate with their customers, to engage employees, to research and develop products and services, as well as to market those products and services. Tripcentral.ca is one company that knows the value of social media and is using it to the fullest extent. Tripcentral.ca started as a one store operation in Hamilton, Ontario back in 1989. It has grown to be an industry leader for online and storefront travel purchases, employing over 120 people with agents in 26 locations across Central and Eastern Canada. They use social media to interact with their customers via Twitter, Pinterest, Instagram, and Facebook. They are the only major travel agency to leave their Facebook reviews open for public comment, with a 4.8 star approval rating and a social media staff who immediately respond to any negative comments. This feedback helps to retain customers as well as acquire new ones. Getting their customers involved also helps to generate sales by building a bond with the company itself.
Data is eating the world and search is the key to finding the data you need. The enterprise search industry is consolidating and moving to new technologies. In the next few years we’ll see nearly all search become voice, conversational, and predictive. Search will surround everything we do and the right combination of signal capture, machine learning, and rules are essential to making that work. Fortunately, much of the technology to drive this is available to us today. Monster Worldwide Inc. is a global leader in connecting people to jobs, wherever they are. For more than 20 years, Monster has helped people improve their lives with better jobs and employers find the best talent. Offers services in more than 40 countries, providing some of the most sophisticated job seeking, career and talent management, and recruitment capabilities. Monster’s global network sees 29 resumes uploaded, 7,900 jobs searched, and 2,800 jobs viewed every minute.
There is a huge movement around the world to end pollution, poverty and corruption just to name a few. But one of the biggest goals out there for the general public is how to eliminate germs and deadly bacteria from just about anywhere from our food, homes and also ourselves. Doctors and personalities in the medical field have always stressed the importance of keeping good hygiene whether it’s our teeth or our hands. One area however, isn’t stressed enough and those are the areas where we utilize to relieve ourselves in the bathrooms. Dr Safiya Ojo, a General Practitioner recommends the use of water for cleansing rather than toilet paper after defecation. “it is better to wash with water than use toilet paper after defecation because water washes completely without a trace, whereas toilet paper might not wash completely or properly. “The paper particles can attach to the surroundings of the anus which can bring discomfort, while water washes off everything, leaving you clean and fresh.’’ ~Dr. Safiya Ojo, Nov 30, 2015 Rafik Motala who founded Istinja Bidet in 2009, found a solution to help North Americans with the growing problem of bad hygiene and increase in illnesses due to it. On a trip to New York, Rafik went into a washroom and stumbled upon a contraption that actually did most of the work for you in the cleaning process after completing ‘your business’. It was device attached to a water source and affixed to the toilet seat that would dispel fresh water for instant cleaning. Thoroughly impressed by this, he set out to look for this device and stumbled upon the manufacturing company. As he ordered a few of them, not just for himself, but for friends and family, the company struck up a deal for him to get into the business as well. He ordered five samples and when they arrived, he listed them online on various buy and sell websites and within hours, all of the bidets were sold! That gave him the idea to do this regularly and from that Istinja Bidet was launched. Istinja is an Arabic term that means cleaning away whatever has been passed from the private areas with water, or toilet paper or both. Rafik and his team in the initial stages used word of mouth and ended up using traditional means to market this unique and unusual product. But as the years went… Read more »
In recent years the essential oil industry has really taken off. New companies have jumped on the band wagon with great fervor and consumers can now find essential oils at shopping malls and big box stores. In such a booming industry, doTERRA International, a Utah based direct sales essential oil and wellness company, has set itself apart from the competition in large part due to its integrated use of social media to educate and engage consumers about the company, its sourcing practices, product development and philanthropic work. From a grass roots company founded in 2008, it has now surpassed the billion dollar sales mark and expanded its global reach to over 3 million customers spanning 100 countries in less than ten years. While their accomplishments are directly related to developing and sustaining their own product supply chain, it is safe to say the company’s efforts in social media aimed at bringing the supply chain to life, ongoing customer engagement and collaboration, as well as the continual education made available have all had a significant impact on their success.