Tag Archives: engagement

Home Depot Makes You Shine *Limited Time Offer

FBatarse   October 11, 2015
Social HD

Organisation Name: Home Depot Industry: Home Hardware, Construction, DIY Web Reference: Home Depot, HD Media Relations, Clickz Review, Social Success, AdAge What is the Home Depot Doing? In an effort to empower its cliental, the Home Depot has experimented with various points of attraction. Stuff the competition was slow to react on, in the business world its known that being pro-active will… Read more »

How Molson Coors Communicates with their Employees

Meg Walsh   October 8, 2015
Molson Coors logo

Organization Name: Molson Coors Industry: Leading Global Brewer In todays day and age it is becoming increasingly more difficult for companies to communicate messages to their consumers, due to all marketing ‘noise’, but they’re also struggling with communicating with their employees. Many organizations depend on email communications to their employees and assume that they are being read. This can be a… Read more »

Ceridian Employee Empowerment: Social Media Conversations

m234ali   October 7, 2015
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Organization Name: Ceridian Canada A leader in cloud based, human capital management systems, Ceridian has made a name for itself in the industry – and even if you haven’t heard of Ceridian, there’s a good chance you are managed by one of their systems or will be in your future employment. Ceridian’s Dayforce HCM, for example, is a leading solution… Read more »

Blazing a trail in Employee Engagement

Lisa Taylor   October 6, 2015

  Organization Name: Deloitte Industry: Financial Services Name of Contact: N/A Web References: http://www2.deloitte.com/ca/en.html https://twitter.com/deloittecanada, Deloitte Film Fest, http://www.impactvideoproduction.com/articles/032-socialmedia.pdf, #impactday This story begins in 2007 when a new internet trend called Social Media is beginning to unfold. Numerous companies are reluctant to use it, calling it a passing notion and block their employees from social sites at work. While others are… Read more »

SAP engages employee participation with SAP JAM

pchatter   October 5, 2015

Organization Name:  SAP SE Industry:  Software Web references:  http://go.sap.com/index.html    https://www.facebook.com/SAP?fref=ts    https://twitter.com/SAP SAP SE is a German software company providing solutions in the Enterprise Software space.  SAP is headquartered in Waldorf, Germany but has a global presence with over 74,400 employees and over € 17.56 billion in revenue. With such a large organization dedicated to customer success in how they run their… Read more »

Zappos employee engagement culture makes a difference for online retailer

ASeymour   October 5, 2015

Organization Name:  Zappos Inc. Industry:  Online retailer – shoes, clothes, accessories and more Contact:  Tony Hsieh, CEO Web references:  www.zappos.com;  YouTube, Twitter, Social Media Examiner, Forbes The concept: Zappos.com is more than just an online shoe and accessories retailer.  The Zappos Family embraces a set of core values the entire company is aligned behind, and that serves as the real… Read more »

Oreo: The Social Media cream filling

MGardiner   July 8, 2015

Organisation Name: Oreo Industry: Food   Oreo over the past few years has dominated the social media marketing field with a variety of different campaigns. I will be highlighting a few of them to better understand the use of Social Media Marketing. As highlighted below you will see how innovative Oreo has been but also that the techniques used are… Read more »

Are you #UpForWhatever with Bud Light?

kblack12   June 11, 2015

Title of Post: Are you #UpForWhatever with Bud Light? Company: Anheuser-Busch: Bud Light           Industry: Alcoholic Beverages/Beer Bud Light Vice President: Alex Lambrecht  Web references: UpForWhatever; Chicago Tribune; Anheuser-Busch; Forbes; MixCloud; AdWeek; EventMarketer; Whatever, USA; TheFutureCast; BusinessInsider The Reinvention of Bud Light With diminishing sales and an aging target market, Bud Light knew that they needed to do something unique to engage Bud Light drinkers of today.  In a bold… Read more »

Creating a #PeopleCount Culture

kturriff   June 3, 2015

Organization : RLB Chartered Accountants & Business Advisors   Industry : Accounting & Professional Services Web references : www.rlb.ca RLB LLP is one of the largest regional accounting firms in southwestern Ontario, and is a leading national employer. In a recent conversation with their Director of Human Resources, I asked “What was the biggest factor driving their employee engagement?” “Happy People… Read more »

Employees Co-operating on Social Media

tlittle   June 3, 2015

Organization Name: The Co-operators Industry: Insurance Name of Contacts: Barb Stephens, Director of Communications and Leonard Sharman, Senior Advisor of Media Relations Web References: The Co-operators Website, The Co-operators Facebook Page, The Co-operators Twitter Site, The Co-operators YouTube Site,  wiktionary, News Releases, Canada’s 50 Best Employer Description of how Social Media is used for Employee Engagement: Historically insurance companies may have been described… Read more »

Social Media, the new learning campus for companies

Fgo   June 3, 2015

Social Media is evolving fast, but using its extensive and endless capabilities to your advantage is not an easy task. Social media is a powerful tool for employee engagement, Human Resources, and for other departments within a business beyond marketing. New Ideas With regards to employee engagement, The Adidas Group is doing a great job to support their 51,000 employees…. Read more »

#LaurierLove: University recruiters modify their methods as social media evolve

mirko   March 15, 2015
laurier wordmark

Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »

Crowdsourcing a Student WordPress Resources Section

Debra L. Beck   February 16, 2015
waterloo

Organization name: University of Waterloo, Center for Extended Learning Industry: Education, Professional Development Name of contact: Peter Carr, PhD, Programme Director, Social Media for Business Performance Web references: Social Media for Business Performance Using Crowdsourcing to Develop a Student Resources Application WordPress is a relatively easy program to use. However, for novice users who are not widely computer experienced, and… Read more »

#NYTsnow is the best show

socialmed_ia   February 10, 2015

Organization name: New York Times Industry: News Web references: New York Times January 26, 2015; New York City and area prepare for heavy snowstorm to hit within hours. The storm is expected to shut down the city, and people are getting ready for a “snow day”. At this time, a great idea was developed by Matt Flegenheimer , a New… Read more »

5 Customer Engagement Lessons from Old Spice

Alicia Bedard   February 8, 2015
Old Spice Man with 'I'm on an Internet" tagline.

Organization Name: Old Spice Industry: Grooming, personal care, personal hygiene Name of contact if available: N/A Web references: Old Spice, Procter and Gamble, New York Times, Wikipedia, D&AD, Wieden+Kennedy   Description of how social media is used for business performance: The Old Spice Story The grooming and personal care industry is extremely saturated and highly competitive. When you walk down the… Read more »

Social Media and Employee Engagement: The Starbucks Example

tinageisel   February 1, 2015

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Howard Schultz, CEO Web references: http://www.jeffbullas.com/2010/06/14/starbucks-and-the-4-keys-to-social-media-engagement/ Who Are They? Basically you’d have to be living under a rock if you have not heard of Starbucks. But sadly if you have, Starbucks Corporation, more commonly known as Starbucks Coffee, is an American coffeehouse chain based in Seattle, Washington… Read more »

Air Asia Berhad Group Branding Awareness: Facebook Marketing Campaign to Promote Free Flight

chrgomes   November 13, 2014
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Organization Name: Air Asia/Air Asia Berhad Group Industry: Travel/Transportation Web References: http://www.airasia.com, http://www.airasia.com/ot/en/home.page Description of how social media is used for business performance: Air Asia Berhad Group is a Malaysian low-cost airline company headquartered near Kuala Lumpur, Malaysia. Air Asia Berhad Group operates a schedule domestic and international flights to 100 destinations spanning 22 countries. The company’s main hub located at the Kuala Lumpur International Airport (KLIA). Affiliate airlines carriers includes, Thai… Read more »

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

tighed   November 2, 2014
canadian tire

    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference:  www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media.  Of these organizations, most are still planning to establish and… Read more »

Government social innovation to manage information supply

Jane Dawkins   October 29, 2014
1024px-Rainbow_Falls_Hilo

Organization name: State of Hawaii Industry: Government Company Contact: Adjutant General Darryll Wong, Hawaii National Guard and Civil Defense Kevin Montgomery, founder of Intelesense Technologies and Senior Researcher, Center for Innovation in Global Health at Stanford University School of Medicine Web references: Collaborate Description of how social media is used for business performance: Exemplary State Initiative is the vision of… Read more »

The Cisco Solution: Welcome To The Employees Network

chrgomes   October 23, 2014

Organization Name: Cisco Systems Inc. Industry: Network Equipment Web References: www.cisco.com Description of how social media is used for business performance: Cisco is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. At Cisco, customers come first and an integral part of a… Read more »

THE “COLD CUT” CASE

Jaye Torley   October 13, 2014

ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency”  … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »

A new way to lead: innovation & making a difference

Amanda   October 9, 2014

Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »

From Sun to Oracle: Developers Become Their Own Social Media Beta Testers

KSurette   October 7, 2014

Organization: Sun Microsystems / Oracle Corporation Industry:  Computer systems, Computer software, Information technology, Enterprise software Brief: Sun Microsystems was founded in the early 1980’s, and over the 27 years of its existence grew to become a driving force in computer systems, computer hardware and software, and information technology services. Truly a multinational company, senior leadership understood the value and importance… Read more »

Measuring Social for Food Service on Campus – Data Matters

Leslie Wilson   July 3, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Part of the beauty of social media is that we can measure nearly everything we do. Before we dive in, however, keep in mind that measurement is only effective if you know what to measure and why. Chartwells, a subsidiary of Compass Group Canada, serves thousands of… Read more »

Engaging with Gen C – Clients and Customers

Leslie Wilson   June 11, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult… Read more »