Bell Canada is Canada’s largest communications company, providing telecommunication services and solutions to consumers, businesses and government customers. Services provided include wireless, Internet, TV, Home Phone and broad band communications. Bell Canada is one of the main assets of the conglomerate BCE Bell Canada Enterprises. In 2010, Bell Canada, launched its first annual Bell Let’s Talk Day to raise awareness for Mental Health. The goal of this campaign was to begin a new conversation about mental illness at a time where it was not talked about. Millions of Canadians, celebrities and athletes began to engage in the conversation, discussing their experiences and offering support and hope for those struggling. Leading personalities of this cause include Clara Hughes, Howie Mandel and Michael Landsberg just to name a few. In addition to the conversation, Bell Canada has also made a pledge to invest an unprecedented $50 million in this multi-year campaign. What makes this initiative stand apart from other campaigns is its use of social media. In 2017, Bell Let’s Talk day was on January 25. Bell Canada committed to contribute 5 cents towards mental health programs for each of these interactions on Bell Let’s Talk day at no extra charge to participants. Every text message, mobile and long distance call made by Bell Canada customers Twitter: Every tweet using #BellLetsTalk Facebook: Every view of the Bell Let’s Talk Day video on Facebook.com/BellletsTalk Instagram: Every Post using #Bell Let’s talk geofilter. The hashtag the #BellLetsTalk was in Twitter’s annual top 10 list. To date the campaign has been very successful with 729,065,654 interactions and Bell Canada committing $6,585,250 to mental health in 2017.
When William Booth founded The Salvation Army back in 1882, he based much of its mission on the concept of “adapting to attract.” Employees of the Ontario Central East Division of The Salvation Army have recognized that utilizing the social media communication methods of today is in keeping with that concept, which is one of the reasons they are looking to Facebook Groups to help employees plan their 2016 Christmas Kettle Campaign.
A few weeks ago, I was fortunate enough to stop into the Klick offices in Toronto for a little visit. I must say, I left their office in quite the amazement! From their kitchen equipped with a popcorn machine and a chest-freezer filled with ice-cream, to their living plant walls, yoga studio, or social area furnished with game consoles; It was obvious that this organization cares and invests in their employees more than anything else. For Leerom Segal, Klick’s Co-Founder and CEO, he believes that with the right company culture, they can attract and retain the best and brightest employees. Happy employees generally means better productivity, higher quality products, and ultimately happy customers. Klick has been recognized as a Top 5 Great Place to Work company, has been in the top 10 for two consecutive years now, and also celebrates 5 consecutive years for being named a “Best Employer” by Aon Hewitt. Holding such prestigious titles, it’s no wonder why anyone who aspires to work for an organization that promotes growth and fun would want to work for Klick. The Relentless Pursuit of Awesome is this organization’s commitment – whether it be the company’s products and services, or it’s company culture.
Employee empowerment. While many companies around the world claim to empower their employees on a daily basis, many times, their actions don’t support their claims. Could it be that, in 2016, companies still don’t understand the value of employee engagement? It seems so. Now, don’t get me wrong, I understand that other priorities like customers, sales, profits and, well, money, are important. After all, without profits, most companies won’t be able to keep their employees around, right? But, maybe they should be looking at it the other way around: without their employees, they can’t do business. From what I can see, Adobe, recently valued at $4 billion, seems to have figured out that, happy “everyday” employees make the best brand ambassadors.