Tag Archives: employee motivation

REI Puts Fire in Employee Involvement

c2griffi   January 30, 2015

Organization Name: Retail Equipment Incorporated Industry: Retail Specialty/Consumers Co-operative Name of contact if available: Jerry Stritzke, CEO Web references: REI From a Spark to a Flame Founded in 1938 by Lloyd and Mary Anderson, Retail Equipment Incorporated has grown into one of  FORTUNE magazine’s “100 Best Companies to Work For” every year since 1998. Current CEO, Jerry Stritzke, attributes their success to these core… Read more »

The hidden benefit of social media use by Coca-Cola’s employees

socialmed_ia   January 30, 2015

Organization Name: Coca-Cola Industry: Beverages Web References: http://www.coca-colacompany.com (Image from: http://www.popsop.com) Description of how social media is used for business performance: As we all know very well, social media is an essential tool for businesses and organizations in the 21st century. However, this is not only about marketing and engaging company’s fans; it is also about employees, the very company’s… Read more »

Employee engagement an hoax? Shell Canada proves is not

Dolores Montavez Ruz   January 30, 2015

SHELL CANADA Posted on January 30, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: Shell Canada Limited. Industry: Canada’s largest integrated oil & gas company Name of contact: Lorraine Michelmore Web References: www.shell.ca Description of how social media is used for business performance: To Lead or not to Lead: If employee engagement is a hoax, then it’s one worth its… Read more »


Jaye Torley   October 13, 2014

ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency”  … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »

Triple Bogey Brewing Company: Using Social Media to Engage Employees and Golfers

jeffdbaldwin   October 7, 2014

Organization Name: Triple Bogey Brewing Company Industry: Alcoholic Beverages   Name of Contact: Geoff Tait (CEO) Web References: http://www.triplebogey.com/ Who Are They? Triple Bogey Brewing is a newly established brewing company located in Toronto, ON. Founded in 2012, Triple Bogey currently brews only one beer, a lager that is directly targeted towards golfers. The name stems from a golfing term… Read more »

The Art of Listening (and Telling) to Employees through Social Media

Tracey Pearce-Dawson   October 7, 2014

Organization Name: Southwest Airlines, Yammer, IBM Industry: Airline, Technology Web references: www.workology.com, www.southwest.com, www.ibm.com, www.socialmediaexplorer.com, www.engageforsuccess.org It was about seven years ago when I got my first taste of social media while working in corporate communications for a large transportation company. It was a new communication medium called “the blog”. It promised great things – the ability to engage with… Read more »

How to use Social Media to Support Employee Engagement Strategies

John Andrade   October 12, 2013

Mary Knight, in her article Three Strategies for Making Employee Engagement Stick, states “managers who define what their engagement goals look like, integrate engagement activities into one-on-one discussions, and empower team members to lead engagement sessions often have higher levels of engagement among their team members.” Then she asserts that managers perceive major improvements when using these strategies to implement… Read more »

IBM: Building a brand though those who know it best

Amanda Houseman   October 9, 2013

IBM is proving that allowing employee engagement in corporate social media is not only valuable, it’s profitable for everyone. They’re active in social media for the right reasons: IBM is an organization whose business is already built upon interaction with their employees, so why not give them a voice? Enters IBM Voices. “IBM.com/voices is an aggregation of a couple hundred… Read more »

CDC Software

gerrycall   February 19, 2012

Title of Post: Managing multiple time zones, geographies and languages to deliver new products and version releases. Organisation Name:  CDC Software Industry:  Computer Software Web references: website: http://www.facebook.com/cdcsoftware; Video: http://www.youtube.com/cdcsoftware Description of how social media is used for business performance: To address the challenges in managing a far flung development staff, CDC Software relies on an agile product development approach… Read more »

Cisco Systems

gerrycall   February 19, 2012

Title of Post: Accelerating time to market and time to revenue generation. Organisation Name:  Cisco Systems Industry:  Computer Network Hardware Web references: website: http://quad.cisco.com/; More Information: http://www.cisco.com/web/about/ciscoitatwork/collaboration/prod_dev_with_quad.html Description of how social media is used for business performance: The Cisco Enterprise Collaboration Platform Business Unit (ECP BU) cross-functional development group included team members from program management, product management, user experience, engineering,… Read more »

Molson Coors Canada incorporates social media into its employee engagement approach to drive performance, productivity and bottom line results.

jennifervivian   February 6, 2012

Organization name: Molson Coors Canada Web references: www.molsoncoors.com http://www.cmswire.com/cms/enterprise-collaboration/does-your-community-help-people-succeed-011696.php http://pistachioconsulting.com/molson-social-media-case-study/ http://blog.molson.com/community/2011/11/18/i-love-rewards-loves-molson-coors-canada/ Description of how social media is used for business performance: Molson Coors was able to significantly improve its employee engagement through its “Our Brew” program aimed at defining and communicating company values, culture, and goals to employees.  Social media plays a huge role in the “Our Brew” program by engaging… Read more »