For small town non-profit, WES For Youth Online, social media plays a large role in volunteer involvement. As a small organization, WES For Youth Online currently has less than a hand full of staff members on pay role. To wear as many hats, and play as many roles as these individuals do on a regular basis takes real passion. Therefore, their issue doesn’t lie in keeping employees engaged and connected; the question is, how do they keep their volunteers involved? The answer… social media.
When it comes to social media, most of the time it is the IT and retail companies actively engage with their employees and customers through digital channel. Unlike many traditional manufacturing companies who struggle with effective social media communication, Cummins, a Fortune 500 tech giant, knows how to make the most of social media to engage with its employees.
Professor Justin Bruckmann walked into his martial arts academy on September 8th, 2016, expecting a normal day of teaching classes. What he was instead greeted by was the destruction of his life’s work. The club’s hot water tank had burst, flooding the entire building. Nothing could be salvaged, from the floor mats, to the washrooms and Justin was left waiting for insurance to pick up the pieces. With nothing to do but wait, Justin turned to his social media network to spread the terrible news, there were classes to teach and no academy to house the students. What happened next was a perfect example of employee involvement helping an organization recover and thrive.
As excitement continues to build for the Jays, I started thinking about how this week’s topic of Social Media and Employee Involvement draws several parallels to baseball. Canadian Tire Corporation (CTC) is a solid team. It’s one of “Canada’s most shopped general merchandise retailers” (CTC, 2015) and is “strengthened and supported by a Financial Services sector (CTFS).” (CTC, 2015). Yes, its outfield is well positioned with a vast external Social Media presence; Facebook, Twitter, Pinterest, Google+ and Linkedin, but its infield is quite impressive and should be commended as well. The use of Social Media within this company has been a key contributor to involving their employees.
While the success of a company or business is dependent on the product or service offered, its long-term success is heavily dependent on engaged employees. Without dedication and a desire from staff to want to do their best work, the long-term success of a company is all too often going to falter. So what makes for a truly engaged workforce? There are many things that can contribute – recognition, remuneration, growth opportunities – but perhaps one of the most important aspects is staff involvement. There are many approaches companies can take to engage staff. Having been ranked as one of the top 5 employers in Hamilton in 2016, I turned to McMaster University to explore their approach to, in their words, create a work environment for staff that encompasses respect, recognition and engagement.
Employee engagement is a vital element of a successful and productive work environment. 1 Companies like Oliver & Bonacini Restaurants (herein referred to as “O&B”) have been empowering their employees for years, which has helped them become one of Canada’s top fine dining restaurant companies. Their employees are passionate, energetic and have a sense of pride when speaking about their employers. O&B operates a portfolio of unique and innovative restaurants across Ontario3.
About Mayo Clinic Mayo Clinic is a world renowned medical center that specializes in clinical practice, education and research. Based out of the U.S., the three main campuses are located in Arizona, Florida and Minnesota and this year alone they have treated over 1.3 million people from around the world who came to the clinic for care. Being the large institution that they are, they have roughly 64,000 personnel which speaks for everyone from physicians and scientists to administration and support staff. The main point of their mission statement is that the needs of the patient always come first and this focus resonates strongly with all employees enabling them to provide an unparalleled patient experience.
It seems like not that long ago that my previous employer instated a company-wide ban on social media websites and blocked us from accessing any of them from our company computers. It also seems like it wasn’t that long after that they lifted the ban and rolled out the enterprise social network Yammer and encouraged its use. So why the about-face? How did social media go from being a workplace pariah to an invaluable business tool? For companies like my previous employer—and many others that deal in consumer products—one of the key benefits to an enterprise social network is collaboration. Collaboration breeds innovation and innovation is key to success when new ideas and products are your business.
As one of the largest engineering companies in the world, the German-headquartered Siemens Corporation boasts nearly 350,000 employees in over 200 countries. 1 As a company they possess the belief that “an engaged workforce drives innovation, growth and profitability”2 but how do you engage a workforce of that magnitude?
Faster than pulling a corto shot of premium espresso, illy is driving employee engagement, and training their North American sales force by leveraging a simple yet effective social approach – online games.
General Electric has more than longevity going for them. The perennial Fortune 500 Company is 124 years old in 2016, but from any angle, GE doesn’t look any older than the tech-savviest millennial. For more or less their entire existence, GE has been known for innovation and timeless quality of their products. They’re a name consumers trust and one competitors envy. These days however, a company is rarely able to get by on their historical reputation alone. In addition to needing great products and having a great legacy, in order to thrive they also need to have engaged employees and a comprehensive new media strategy.
Humankind has an obvious desire to connect with others. To share our lives with one another and feel like we are part of something. The search to find a place of connection and belonging is a common and relatable subject, just look to movies and television to see the reoccurring theme. That theme, that sense of connecting with others also carries into the workplace. Companies and organizations are pushing to create workplaces that engage employees and provide them an environment where they can feel connected. According to Deloitte’s 2015 Global Human Capital Trends survey, the biggest challenge companies are facing around the world is employee engagement and culture issues (Brown, Chheng, Melian & Solow, 2015). Engagement corresponds closely with retention as employers fight to compare to the images of companies like Google and Facebook. A quick online search of ‘corporate culture’ results in an extraordinarily long list of articles, blogs and research pieces, one that I often research myself as an employee seeking improve the workplace culture within my own company. What makes a great corporate culture? How does it become an integrated part of the employee mentality, instead of simply a talking point?
Organization Name: Sammy’s Rec Room Industry: Food and Beverage Web references: Facebook, Twitter, SocialMediopolis, Fast Company. College Ranker, Sam and Merri-Lynn MacKinnon: Owners For the past 12 years, Sammy’s has been located in a working class neighborhood of Brantford, Ontario, at 10 Mount Pleasant Road. Sammy’s is a quiet small Bar/Restaurant that caters to families. You may visit with your… Read more »
Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: tripcentral.ca, FaceBook, YouTube, Twitter Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario, Tripcentral.ca has grown to one of the largest travel companies in the province. They launched a website in 1996 featuring last minute packages and reduced prices on travel. They… Read more »
Organisation name: Google Industry: Internet Information Provider. Employees and adaptive management techniques are what drives a business’s success, one concept Google understands. Google workers, dubbed Googlers, are graced with the ability to work on important projects, meet the company’s leaders, and collaborate with other employees. Take Google Employee Noah Levin; working in interaction design with the company, he was approached… Read more »
Organization Name: Molson Coors Industry: Leading Global Brewer In todays day and age it is becoming increasingly more difficult for companies to communicate messages to their consumers, due to all marketing ‘noise’, but they’re also struggling with communicating with their employees. Many organizations depend on email communications to their employees and assume that they are being read. This can be a… Read more »
Title of Post: Get On-Board and Take-Off on a Voyage with Marriott! Organization Name: Marriott International, Inc. Industry: Hospitality & Tourism Name of contact: Jayana Garvey, Jayana.Garvey@marriott.com Web reference: http://www.myvoyageprogram.com/vshow/VoyagePublic?l=en#exhibits/booth1, http://www.marriott.com/careers/paths/entry-level-jobs/hospitality-training-programs.mi, https://www.facebook.com/marriottjobsandcareers Description of how social media is used for business performance: While many blogs focus on how current employees use social media to interact with their employers and organizations, future… Read more »
Organization Name: Deloitte Industry: Financial Services Name of Contact: N/A Web References: http://www2.deloitte.com/ca/en.html https://twitter.com/deloittecanada, Deloitte Film Fest, http://www.impactvideoproduction.com/articles/032-socialmedia.pdf, #impactday This story begins in 2007 when a new internet trend called Social Media is beginning to unfold. Numerous companies are reluctant to use it, calling it a passing notion and block their employees from social sites at work. While others are… Read more »
Organization name: Christie Digital Systems Website: www.christiedigital.com Program name: Innovation Café internal blog Industry: Professional Audio Visual Solutions and Services Name of contact: Audrey Heutzenroeder, global manager employee communications About Christie® Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being… Read more »
Title of Post: Let there be shoes – How Zappos is changing the social media game with employee involvement Organization: Zappos.com Industry: Online retail CEO: Tony Hsieh Web references: Zappos, Social Media Examiner, simply-communicate, Twitter, Youtube, Instagram When it comes to employee engagement, Zappos is doing it right! Consistently topping the leader boards with employee retention their practices are often… Read more »
Organization Name: Zappos Inc. Industry: Online retailer – shoes, clothes, accessories and more Contact: Tony Hsieh, CEO Web references: www.zappos.com; YouTube, Twitter, Social Media Examiner, Forbes The concept: Zappos.com is more than just an online shoe and accessories retailer. The Zappos Family embraces a set of core values the entire company is aligned behind, and that serves as the real… Read more »
Title of Post: Smiles Make Hershey’s a Sweet Place to Work Organization Name: The Hershey Company Industry: Food Manufacturing Web References: Globoforce , The Hershey Company , CNBC It’s not tough to argue that The Hershey Company is one of the world’s most recognizable brands. Since its inception in 1894, Hershey’s has become North America’s largest manufacturer and distributor of chocolate and non-chocolate confectionery as well as chocolate-related… Read more »
Organization: Zappos Industry: Online retail Web references: Zappos, Inc.com, YouTube.com, Twitter, deliveringhappiness.com, Wikipedia Zappos and Social Media Zappos, one of the largest online shoe retailers has found success in pushing traditional boundaries when it comes to employee involvement in social media contributions. Staff members are ideal advocates as they have a familiarity of the company, vision and values. The online shoe giant recognizes the value of having their… Read more »
The Enticing Sheen of Intranet Continues to Fascinate Organization Name: Klick Health Industry: Digital Marketing, Health Services Web references: Klick Health, Acordia Therapeutics Inc., Twitter With all the social media avenues open to companies today, one would think that Intranet would be essentially dead. And… Read more »
Title of Post: Hyatt gets Social Media right by making it Personal Organization: Hyatt.com Industry: Hospitality Web References: Hyatt Thrive, Harvard Business Review, Gallup, Wikepedia, Triplepundit, The Gallup organization reported that in 2014 over 68% of US employees toil day in and day out unengaged and/or actively disengaged in their workplace. That’s part of the modern world you yawn; but that could… Read more »