Tag Archives: employee involvement in social media

Clicks,Tweets and Likes: What is a Small Business to Measure?

lwarburt   November 4, 2015
Augies

Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, Buffer, Investopedia, Social Times,  Vimeo, YouTube, The Toronto Star, Hootesuite, Google images, CMO Survey, Wiktionary, Twitter, Business Dictionary,   The reason(s)… Read more »

Taking social media metrics on the road!

Ken Lupton   November 3, 2015
social-media-metrics

Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: tripcentral.ca, FaceBook, YouTube, Twitter Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario,  Tripcentral.ca has grown to one of the largest travel companies in the province.  They launched a website in 1996 featuring last minute packages and reduced prices on travel.  They… Read more »

YELLOW GOAT DESIGN Creates Social Media Clout

Dianne McBride   October 31, 2015
Yellow Goat Design Creates Social Media Clout

Organization Name: Yellow Goat Design Industry:  Lighting – Commercial References: Lightform, Klout, Yellow Goat Design,   A live, glowing orb with shifting colours is only one example of Yellow Goat Design installations.   What do you get when you cross an audacious goat with mammoth bedazzling light installations? Yellow Goat Design, of course. Yellow Goat Designs, founded in 1997, has been in… Read more »

Taking the Pain Out of Product Development

Dianne McBride   October 19, 2015
http://www.ready2grow.com/

Taking the Pain Out of Product Development Organization Name: Ready2Grow Consulting Industry:  Business Consulting Founder/Owner:  Lois Raats Web references:  Ready2Grow, FastCompany.com, Freedictionary.com, John Dragoon, Forbes.com, FastCoCreate.com, THINK BACK  What is your earliest memory? Now really, really think back. It’s tough because today we’re all very focused on thinking about the future, what’s to come that we forget even what’s in front… Read more »

How Starbucks Engages with its Customers

Meg Walsh   October 13, 2015

Organization name: Starbucks Industry: Coffee Company The way an organization communicates and interacts with their customers is a very delicate process, especially in this day in age with social media. Word is now spreading quicker than ever and one little mistake can ruin a whole organizations reputation. If the risk is so great, why are companies communicating with their customers… Read more »

Make a Smellmitment!

Ken Lupton   October 12, 2015
index

Organization Name: Old Spice Industry: Retail Web references: http://oldspice.com/en, https://instagram.com/oldspice/, https://twitter.com/OldSpice, https://www.facebook.com/OldSpice, http://www.musclesurprise.com, https://www.youtube.com/user/OldSpice Although it smells too good to be true, Old Spice’s Social media and YouTube “The Man Your Man Could Smell Like” campaign has not only increased sales by the tune of 107%,  but has also gained more then 236 million YouTube views. With 6 million YouTube views… Read more »

How Molson Coors Communicates with their Employees

Meg Walsh   October 8, 2015
Molson Coors logo

Organization Name: Molson Coors Industry: Leading Global Brewer In todays day and age it is becoming increasingly more difficult for companies to communicate messages to their consumers, due to all marketing ‘noise’, but they’re also struggling with communicating with their employees. Many organizations depend on email communications to their employees and assume that they are being read. This can be a… Read more »

Get On-Board and Take-Off on a Voyage with Marriott!

nantic   October 7, 2015

Title of Post: Get On-Board and Take-Off on a Voyage with Marriott! Organization Name: Marriott International, Inc. Industry: Hospitality & Tourism Name of contact: Jayana Garvey, Jayana.Garvey@marriott.com Web reference: http://www.myvoyageprogram.com/vshow/VoyagePublic?l=en#exhibits/booth1, http://www.marriott.com/careers/paths/entry-level-jobs/hospitality-training-programs.mi, https://www.facebook.com/marriottjobsandcareers Description of how social media is used for business performance: While many blogs focus on how current employees use social media to interact with their employers and organizations, future… Read more »

Blazing a trail in Employee Engagement

Lisa Taylor   October 6, 2015

  Organization Name: Deloitte Industry: Financial Services Name of Contact: N/A Web References: http://www2.deloitte.com/ca/en.html https://twitter.com/deloittecanada, Deloitte Film Fest, http://www.impactvideoproduction.com/articles/032-socialmedia.pdf, #impactday This story begins in 2007 when a new internet trend called Social Media is beginning to unfold. Numerous companies are reluctant to use it, calling it a passing notion and block their employees from social sites at work. While others are… Read more »

Business transformation through enterprise social networking – the story of Deloitte Australia

jvaishnav   October 5, 2015

Organization Name: Deloitte Australia, a member of Deloitte Touche Tohmatsu Industry: Professional services (accounting, auditing, taxes) Name of contact: Cindy Hook, CEO Web references: Deloitte Australia website: About Deloitte Australia, Careers, Culture and Behaviours Deloitte Australia Facebook page Forrester – Ted Schadler’s Blog: Winners of the 2011 Forrester Groundswell Awards (Management Division) ReadWrite.com – Deloitte’s Yammer Time Social Media at… Read more »

Let there be shoes – How Zappos is changing the social media game with employee involvement

ekastner   October 5, 2015
untitled

Title of Post: Let there be shoes – How Zappos is changing the social media game with employee involvement Organization: Zappos.com Industry: Online retail CEO: Tony Hsieh Web references: Zappos, Social Media Examiner, simply-communicate, Twitter, Youtube, Instagram When it comes to employee engagement, Zappos is doing it right! Consistently topping the leader boards with employee retention their practices are often… Read more »

Zappos employee engagement culture makes a difference for online retailer

ASeymour   October 5, 2015

Organization Name:  Zappos Inc. Industry:  Online retailer – shoes, clothes, accessories and more Contact:  Tony Hsieh, CEO Web references:  www.zappos.com;  YouTube, Twitter, Social Media Examiner, Forbes The concept: Zappos.com is more than just an online shoe and accessories retailer.  The Zappos Family embraces a set of core values the entire company is aligned behind, and that serves as the real… Read more »

Business Bucket List: A Shiny New Intranet

Dianne McBride   October 5, 2015
Klick Logo

                                The Enticing Sheen of Intranet Continues to Fascinate Organization Name: Klick Health Industry: Digital Marketing, Health Services Web references:  Klick Health, Acordia Therapeutics Inc., Twitter With all the social media avenues open to companies today, one would think that Intranet would be essentially dead. And… Read more »

British retail giant takes digital approach to employee engagement

kcress   October 5, 2015
good pic of ms

Organization Name: Marks and Spencer Industry: Multi-channel Retail Name of Contact: CEO Web References: Marks and Spencer Corporate Information Simply Communicate All Things Internal Communications Benefex UK Case Study  About Marks and Spencer An iconic British retailer with a large global footprint, Marks and Spencer was first opened in Leeds, UK in 1884 by Michael Marks. Michael Marks initial success… Read more »

Hyatt gets Social Media right by making it Personal

lwarburt   October 5, 2015
hyatt-logo

Title of Post: Hyatt gets Social Media right by making it Personal Organization: Hyatt.com Industry: Hospitality Web References: Hyatt Thrive, Harvard Business Review, Gallup, Wikepedia, Triplepundit, The Gallup organization reported that in 2014 over 68% of US employees toil day in and day out unengaged and/or actively disengaged in their workplace. That’s part of the modern world you yawn; but that could… Read more »

Tripcentral.ca employees are all in!

Ken Lupton   October 5, 2015
tripcentral.ca Barrie Office (1)

Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: www.tripcentral.ca, www.facebook.com, Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario,  Tripcentral.ca has grown to one of the largest travel companies in the province.  They launched a website in 1996 featuring last minute packages and reduced prices on travel.  They revamped the… Read more »

Altering the human experience through wearable technology

MGardiner   July 14, 2015

Organisation Name: Kovert Industry: Wearable Technology Name of contact if available: Kate Unsworth- Founder and CEO Web References: Facebook, Twitter, Pinterest, Instagram, Site Kovert and Wearable Technology: Wearable technology has become more and more popular in recent years. With the immersion of the Apple Watch and Google Glasses, it is apparent that this trend in technology is only on its way up…. Read more »

So Yeah, We Tried Slack

kturriff   June 10, 2015

Organization : slack Industry : Software Development – Collaboration Web references : slack.com slackhq.com cnbc.com theverge.com venturebeat.com A few months ago , our operations team was tasked with looking at tools that could help achieve 3 key initiatives: knowledge sharing, collaboration & efficiency.  I work for and accounting firm and it was the middle of tax season. Email inboxes were filling up, we weren’t having trouble communicating… Read more »

Spreading “The Mayo Effect”

kblack12   June 3, 2015

Title of Post: Spreading “The Mayo Effect” Organisation Name: Mayo Clinic   Industry: Hospital & Healthcare President & CEO: John H. Noseworthy, M.D. Web references: Melcrum; Mayo Clinic; Fortune Employee engagement has always played an important role in the success of businesses. Social media on the other hand has come a long way in the business world over the past twenty years.  What was once… Read more »

Employees Co-operating on Social Media

tlittle   June 3, 2015

Organization Name: The Co-operators Industry: Insurance Name of Contacts: Barb Stephens, Director of Communications and Leonard Sharman, Senior Advisor of Media Relations Web References: The Co-operators Website, The Co-operators Facebook Page, The Co-operators Twitter Site, The Co-operators YouTube Site,  wiktionary, News Releases, Canada’s 50 Best Employer Description of how Social Media is used for Employee Engagement: Historically insurance companies may have been described… Read more »

Take Me To Your Leader – A lesson from a Small Business in a Small town.

PaulaSinton   May 28, 2015

      Company Profile: Seating Inc. Industry: Manufacturing and Distribution President: Judy Hart Increasingly, we are all watching businesses express their brands and choosing to adopt massive social media campaigns around the world as a means to connect with their customers. Strategically, using employees to ‘test drive’ future strategic mandates on Social Media platforms is an excellent way to… Read more »

Royal Roads University wields GoPro and Google Glass to recruit students

mirko   March 8, 2015

Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment   catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »