Tag Archives: employee involvement in social media

Paul Sperry hailed from a family that had a longstanding relationship with the sea. As a result, he went on to become an accomplished sailor himself. Sperry was a Seamen, First Class in the United States Navy and in his spare time sailed aboard his own boat ‘Sirocco‘. During a chance encounter with rough seas, poor shoes on a slippery deck nearly cost Paul Sperry his life. It was at that moment that he began searching for a solution to the unfortunate problem of many sailors. After much trial and error, it was eventually Sperry’s dog who would help him come to a solution. After watching his dog run across ice without struggle, Sperry decided to create grooves in a rubber sole, similar to those that were in his dog’s paws. In 1935, the first Sperry deck shoes were made. The sole of the Sperry Top-Sider deck shoe “sticks like a barnacle” and was therefore trusted by the United States Navy as an official shoe during the Second World War, The Kennedy Family during their sailing adventures, and as the official shoe for the America’s Cup. Given the fact that the Sperry brand of deck shoes were, and continue to be the top choice of such customers, it is no wonder that the Sperry brand entrusts their customers to ensure the quality and the longevity of the brand.

The Royal Ontario Museum is one of the world’s leading museums in regard to natural history and world cultures. Given this fact, one might assume that an institution such as The ROM would want to keep it’s knowledge within it’s walls; however that is not the case. The ROM is arguably one of the most social and tech savvy learning institutions in the country. This is due by and large to their philosophy on social media and their social media coordinating team. Through online communication, The ROM hopes to build strong community connections and encourages individuals to engage in conversations and debates with their experts and employees directly.

LinkedIn is the world’s largest and most disruptive professional network with over 467 million members in over 200 countries and territories. When I tell people I work at LinkedIn, one of the most popular questions I receive is whether our environment is like Google… then I get asked whether we’re hiring. (The answer to both questions, I would say, is yes.) We are a dynamic company that is fiercely proud of our culture. One of the easiest ways for us to show who we are – beyond the company that sends out connection requests – is by using our hashtag #linkedinlife. Created in early 2015, #linkedinlife has moved beyond LinkedIn into other social platforms, and is being used by employees all over the world to demonstrate the breadth of our culture and our humanity beyond the work we do.    

Many churches are finding benefit from promoting their services and events online through social media outlets such as Facebook, Twitter, Instagram and YouTube.  However, if we look to the education world, we may find ways that social media is being used in the classroom that can be effectively adapted into a Pastors role of teaching, including the weekly sermon and Bible study methods. Jason Tomaszewski, Associate Editor of EducationWorld.com, reminds us in his article “Social Media Has a Place in Classrooms” of the findings of Dr. Richard J. Light (Harvard School of Education) with regards to social learning theory and the learning success of college students, “People learn most effectively when they interact with other learners. According to Light, the strongest determinant of students’ success in college is their ability to form or participate in small study groups. He suggests that this is more important than their instructors’ teaching styles. Student research participants who studied in groups, even only once a week, were more engaged in their studies, were better prepared for class, and learned significantly more than students who worked on their own.” This study underlines the significant learning impact that small group type Bible studies can have, which could include those happening online.  It also addresses the lecture-style sermon delivery that is the basis for most traditional church services, which may be better absorbed if given the opportunity to be discussed among those who have listened to it.   Social media can provide such opportunities through various means available to pastors and their congregations today.

Social Media Videos Marketing Success for Pickering Public Library

TammySabourin   November 6, 2016

In our age of digital marketing where there are so many social media options to choose from, one community library is finding success through their development and use of videos.  In addition to using Snapchat, Twitter, LinkedIn and Instagram, the Pickering Public Library is including short, in-house created videos in their Facebook Page, YouTube channel and website to communicate upcoming events, new programs and services, fun facts and promote client engagement.  These videos have become quite popular in their community and beyond. Donna Moritz of Social Media Examiner attributes the rise in popularity of short video social media content to how “snackable” they are, as a quick visual method that grabs our attention, “Short videos suit our busy lives, brief attention spans and the need to consume content easily and quickly. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better.”  

The media itself has been the news lately. The Trump campaign has made the press headline news. This conversation is not new. Since ancient Rome when important announcements were carved out on stone tablets and placed in busy squares, the public has measured the quality, delivery and merit of information/content. We are a society obsessed with being “in the loop” and up to date with news that is important to us. This is evidenced by the ubiquitous and near-constant use of electronic devices.  I chose The Hamilton Spectator, one of Canada’s oldest newspapers and media outlets, for this week’s case study. I wanted to know how TheSpec.com measures their performance using web and social media metrics.

When you ask an old person what their biggest regret in life is, an overwhelming majority lament that they wish they had travelled more in their youth. They often cite a lack of funds, or life’s responsibilities as reason for postponing their plans. Contiki was a company that was created to address this issue. Contiki is a tour company that connects like-minded people, by offering affordable trip packages for ages 18-35. The organization’s slogan is “No Regrets” which shows that they know what note they need to strike with their customers to encourage them to book a trip. Contiki uses social media effectively to encourage their customers to tell their story, and by doing so, market the service to all of their friends. While not the only marketing technique they use, this is one of the many ways Contiki keeps their customers engaged.

Hamilton Tiger-Cats is the oldest professional sports team in north America. The Hamilton Football Club was formed on November 3, 1869, and played their first game on December 18, 1869 against the 13th Battalion (now Royal Hamilton Light Infantry). Some of the early history of football in Canada and Hamilton is a bit vague, but by 1883, there are records of the Hamilton Tigers playing in the Ontario Rugby Football Union playoffs. The decades and the game have changed but the Ticats commitment to  community and  fan engagement has not.  Being active, accessible and current  with their fans is critical on and of the field  even during off-season times. In the ever changing landscape of professional sports and out-bound marketing, the Hamilton Tiger-Cats have kept up with new  technologies and successfully tackled challenges to reach their fan base.

When it comes to social media, most of the time it is the IT and retail companies actively engage with their employees and customers through digital channel. Unlike many traditional manufacturing companies who struggle with effective social media communication, Cummins, a Fortune 500 tech giant, knows how to make the most of social media to engage with its employees.

Professor Justin Bruckmann walked into his martial arts academy on September 8th, 2016, expecting a normal day of teaching classes. What he was instead greeted by was the destruction of his life’s work. The club’s hot water tank had burst, flooding the entire building. Nothing could be salvaged, from the floor mats, to the washrooms and Justin was left waiting for insurance to pick up the pieces. With nothing to do but wait, Justin turned to his social media network to spread the terrible news, there were classes to teach and no academy to house the students. What happened next was a perfect example of employee involvement helping an organization recover and thrive.

As excitement continues to build for the Jays, I started thinking about how this week’s topic of Social Media and Employee Involvement draws several parallels to baseball. Canadian Tire Corporation (CTC) is a solid team. It’s one of “Canada’s most shopped general merchandise retailers” (CTC, 2015)  and is “strengthened and supported by a Financial Services sector (CTFS).” (CTC, 2015). Yes, its outfield is well positioned with a vast external Social Media presence; Facebook, Twitter, Pinterest, Google+ and Linkedin, but its infield is quite impressive and should be commended as well. The use of Social Media within this company has been a key contributor to involving their employees.

Going to the dentist for most of us can be a stressful visit and many patients suffer from anxiety before going to the dentist.  At a visit to Gardner Dental Group (Burlington, Ontario) they do their best to make the patient visit a relaxing and enjoyable experience. From the moment you step into their office you are greeted with a friendly smile in a modern environment. You have the choice of three waiting areas; a quiet reading room, a TV room or an arcade room that actually includes retro video games!  This made me think …the patients are likely at peace in this setting…but how does the practice maintain the morale and engagement of the employees?

When William Booth founded The Salvation Army back in 1882, he based much of its mission on the concept of “adapting to attract.”  Employees of the Ontario Central East Division of The Salvation Army have recognized that utilizing the social media communication methods of today is in keeping with that concept, which is one of the reasons they are looking to Facebook Groups to help employees plan their 2016 Christmas Kettle Campaign.

Employee engagement is a vital element of a successful and productive work environment. 1  Companies like Oliver & Bonacini Restaurants (herein referred to as “O&B”) have been empowering their employees for years, which has helped them become one of Canada’s top fine dining restaurant companies. Their employees are passionate, energetic and have a sense of pride when speaking about their employers. O&B operates a portfolio of unique and innovative restaurants across Ontario3.

Social media is often perceived in the business world only as a marketing tool that bolsters customer satisfaction and engagement. This client-centric approach limits the ways in which social media can be utilized as a positive tool in the workplace. Social media has many business applications that are not related to marketing, including strengthening employee engagement by improving internal communications.

How the Communitech incubator in Waterloo ON, is leveraging social media to market its services to Silicon Valley North start-ups in need of just the right guidance to get their big idea off the ground.

It seems like not that long ago that my previous employer instated a company-wide ban on social media websites and blocked us from accessing any of them from our company computers. It also seems like it wasn’t that long after that they lifted the ban and rolled out the enterprise social network Yammer and encouraged its use. So why the about-face? How did social media go from being a workplace pariah to an invaluable business tool? For companies like my previous employer—and many others that deal in consumer products—one of the key benefits to an enterprise social network is collaboration. Collaboration breeds innovation and innovation is key to success when new ideas and products are your business.

  Faster than pulling a corto shot of premium espresso, illy is driving employee engagement, and training their North American sales force by leveraging a simple yet effective social approach – online games.

Wow, I can’t believe this is my first blog ever!  So readers, please be gentle. We all know that happiness has a ripple effect. When we are happy we want everyone to be happy.   According to Forbes, “There’s plenty of hard evidence that shows that happy employees lead directly to better performance and higher profits. Last year revenues increased by an average of 22.2 percent for the 2014 Fortune 100 Best Companies to Work For. And according to the Bureau of Labor Statistics, these same companies added new employees at a rate that was five times higher than the national average.”[1] I am super excited about the topic of: Employee Engagement.   Heck, why wouldn’t I be? I am an employee after all.  What does it take to engage an employee like myself?  I pondered this question as I spun through the great wide web.  I was amazed at the lengths some companies have gone through to keep their employees connected and happy in this digital era of ours. This trend is increasingly apparent in the Hi-Tech sector. I chose to write about Shopify because they are a passionate company with a culture that contributes to employee engagement.  They were also recognized as one of the Achievers 50 Most Engaged Workplaces™ for 2013. [2] For those who still haven’t heard about this kickass company here is some background for you folks. From its humble beginnings in 2004 and the ingenious minds of 3 young entrepreneurs looking to sell snowboards online (Snowdevil) came the birth of Shopify. A leading cloud based solutions provider that targets companies of all sizes.  Its unique platform allows business to add value to their storefronts with a variety of tools including a third party market place. There are over 200,000 companies using Shopify based in 150 countries. Shopify has offices in Toronto, Waterloo, and is headquartered in Ottawa, Ontario.   A powerhouse in the market place Shopify Inc’s (SHOP.N) (SH.TO) shares rose as much as 69 percent in their U.S. debut, valuing the company at about $2.14 billion. [3] At Shopify happiness is built into their very culture, they have designed and implemented every detail to ensure it flows through out the whole organization. Check out Daniel Weinand, Co-founder and Chief Cultural Officer  (Yeah, you read that right!), giving us a peek at their Ottawa office and describing some of their many perks. Still not convinced then please view the YouTube video Life at Shopify

Clicks,Tweets and Likes: What is a Small Business to Measure?

lwarburt   November 4, 2015
Augies

Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, Buffer, Investopedia, Social Times,  Vimeo, YouTube, The Toronto Star, Hootesuite, Google images, CMO Survey, Wiktionary, Twitter, Business Dictionary,   The reason(s)… Read more »

Taking social media metrics on the road!

Ken Lupton   November 3, 2015
social-media-metrics

Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: tripcentral.ca, FaceBook, YouTube, Twitter Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario,  Tripcentral.ca has grown to one of the largest travel companies in the province.  They launched a website in 1996 featuring last minute packages and reduced prices on travel.  They… Read more »

YELLOW GOAT DESIGN Creates Social Media Clout

Dianne McBride   October 31, 2015
Yellow Goat Design Creates Social Media Clout

Organization Name: Yellow Goat Design Industry:  Lighting – Commercial References: Lightform, Klout, Yellow Goat Design,   A live, glowing orb with shifting colours is only one example of Yellow Goat Design installations.   What do you get when you cross an audacious goat with mammoth bedazzling light installations? Yellow Goat Design, of course. Yellow Goat Designs, founded in 1997, has been in… Read more »

Taking the Pain Out of Product Development

Dianne McBride   October 19, 2015
http://www.ready2grow.com/

Taking the Pain Out of Product Development Organization Name: Ready2Grow Consulting Industry:  Business Consulting Founder/Owner:  Lois Raats Web references:  Ready2Grow, FastCompany.com, Freedictionary.com, John Dragoon, Forbes.com, FastCoCreate.com, THINK BACK  What is your earliest memory? Now really, really think back. It’s tough because today we’re all very focused on thinking about the future, what’s to come that we forget even what’s in front… Read more »

How Starbucks Engages with its Customers

Meg Walsh   October 13, 2015

Organization name: Starbucks Industry: Coffee Company The way an organization communicates and interacts with their customers is a very delicate process, especially in this day in age with social media. Word is now spreading quicker than ever and one little mistake can ruin a whole organizations reputation. If the risk is so great, why are companies communicating with their customers… Read more »