Every day, new strategies are being developed to increase social media’s role in helping business performance levels. Whether social media is utilized to better employee engagement within a company, or as a tool to market products to consumers, its facets are continually updated to provide seamless integration in business structure to improve its functioning. However, if we look ahead to the future of social media and business performance, it appears that it may not be people at all who monitor and produce the different levels of communication across various social media platforms. Who would be responsible for these specific roles then? The answer lies in one simple acronym: AI. If you don’t already know, AI stands for artificial intelligence. Artificial intelligence may be defined as a type of computer or machine that possesses the capability of mimicking intelligent human behaviour (hence the word artificial). In fact, we have already had such a glimpse into the future from various businesses who have already started to implement AI across their social media channels to better their own customer engagement/service practices. One such company includes ecommerce super giant eBay, who has developed their own “ShopBot,” which uses AI technology in combination with the Facebook messenger app to assist customers in finding the items they are searching for within their price range.
Organization Name: Alibaba Group Industry: E-commerce Web references: http://www.alibaba.com If you want to grow, find a good opportunity. Today, if you want to be a great company, think about what social problem you could solve. – Jack Ma, founder of Alibaba Who are they? Alibaba is one of the world’s biggest e-commerce B2B marketplaces with annual gross profits of $1000… Read more »
Title of Post: eBay – Going the Extra Mile in the Value Management Chain Organization Name: eBay Industry: E-commerce (consumer-to-consumer & business-to-consumer sales services via Internet) Web Reference: www.ebay.ca In order to stay competitive and remain on the cutting edge of a complex business world, more companies are incorporating social media technologies into their supply chain management strategies. In our… Read more »
The story of well.ca is an eCommerce fairy tale. One of humble beginnings, quick, healthy growth, and innovation so forward-thinking, competitors are left envious. Ali Asaria, founder and CEO of well.ca started a business out of a closet in his parents’ pharmacy, but he had visions of expanding to new levels, and selling products in new ways. From the beginning,… Read more »