In recent years the essential oil industry has really taken off. New companies have jumped on the band wagon with great fervor and consumers can now find essential oils at shopping malls and big box stores. In such a booming industry, doTERRA International, a Utah based direct sales essential oil and wellness company, has set itself apart from the competition in large part due to its integrated use of social media to educate and engage consumers about the company, its sourcing practices, product development and philanthropic work. From a grass roots company founded in 2008, it has now surpassed the billion dollar sales mark and expanded its global reach to over 3 million customers spanning 100 countries in less than ten years. While their accomplishments are directly related to developing and sustaining their own product supply chain, it is safe to say the company’s efforts in social media aimed at bringing the supply chain to life, ongoing customer engagement and collaboration, as well as the continual education made available have all had a significant impact on their success.