We’ve all seen one of those Canadian Tire flyers waiting for us at our doorstep… Did you know the retailer stopped distributing them two years ago? Yet, the company’s marketing team is busier than ever with digital advertisement. Facebook has become the company’s second biggest advertising platform after Google. Why did Canadian Tire decided to invest in digital advertising?
I look around while driving down a dirt road just outside of the small town in which I live; the windows rolled down, the warm Canadian summer air whipping my hair into a frenzy, the landscape outside appearing to be untouched by the rest of the world. This is my home, I was born here, I’ll raise my children here… Read more »