Need for Development in the Cosmetic World A commonly shared fear held by most makeup enthusiast is having mismatched foundation, especially for people with skin that falls outside of the centre of the colour spectrum. People have different skin colours, textures, undertones and preferences as to how they want to wear their foundation. The variation of skin makes it increasingly difficult for brands to come out with products that could please the masses. According to one of the creators of MatchCo, “94 percent of women struggle to find a precise shade.” Point being, foundation matching is frustrating. Some experts have seen a shift in preference, as there is an increasing demand for more product information and a more customizable approach to foundation. For many people, a product that is sold on the counter just meet their expectations and usually a more accurate match of foundation is sought out. Besides the match itself, there is a charm to the idea of having a custom product unique to you. For foundation, it all comes down to how accurate the shade matching is. Product Development & Design MatchCo is a simple application that would allow you to find a perfect match within seconds, no makeup artists, human interaction, and no mismatched foundation. An invention that would enable you to find a foundation that fits you. Digital is driving beauty brands to get more personal than ever before, and that is exactly what the makers of MatchCo hatched with the help of personalization and technology experts, David Gross and Andy Howell, who have created a wide range of custom product programs for some of the world’s top brands. The rapid pace at which innovation in algorithms and colour matching technologies is taking place could be the key to making these services more accessible. The only drawback of the product is that there is only one patent formula that accommodates for individuals who are looking for a medium to light coverage. According to the creators of MatchCo, they were deliberate about creating one formula to master the perfect blend before entering the colour cosmetics arena.