Organizations are always looking for new and innovative ways to reach out to consumers and drive loyalty. Social media is used for a lot of different things when it comes to business, from receiving customer feedback to advertising new products. Recently, companies have started to involve their customers in a very crucial part of their business, the product development and design of their products. Some companies are using social media platforms for the company’s advantage in order to enhance the development of the next great product, while making customers feel valued by listening to their opinions and ideas. In 2013, Tesco, a British multinational grocery and general merchandise retailer decided to do something different. This organization had an amazing initiative to get their whole social media following involved in the process of creating a new wine, mainly through Facebook.
Full disclosure: I’ve been a ‘BzzAgent’ for a number of months now. How did I find out about it? Someone else told me. In turn, I’ve told others and promoted the site to them. And that, is exactly what BzzAgent is trying to do. BzzAgent is part of dunnhumby, a customer science company that analyzes data and customer insight. According to dunnhumby they, “married science with the most expansive suite of consumer advocacy solutions on the planet to create the next generation of advocacy marketing – one created to build and sustain long-term brand growth. From insights and consumer generated content that optimise your product launch plan to widespread reviews that deliver on your brand promise to the authentic customer conversations across social media that drive product sales, you’ll feel the impact of these programs across your entire enterprise. BzzAgent’s Advocacy Suite is a blend of social and science you won’t find anywhere else – with results you won’t find anywhere else, either.” To the customer, they are marketed as a way to get freebies and sample new products that you can ‘brag’ about to your friends. There are twitter accounts and blogs devoted to ‘free stuff’ and giveaways and BzzAgent fits into that demographic perfectly.
Organization Name: Oculus Rift Industry: Virtual Reality, Gaming Web references: http://www.oculus.com Who are they? Oculus Rift is an emerging technology company that has created what they have called the next generation in virtual reality. The Oculus VR Headset promises high resolution, low video lag tracking over a wide field of view. Oculus Rift is a crowdfunding success story, having raised… Read more »
Images courtesy Panasonic Facebook page. Company: Industry: Electronics, semiconductors, home appliances Description: Panasonic Corporation is a multinational Japanese electronics corporation headquartered in Osaka, Japan. Founded in 1918, the company employs over 270,000 people worldwide, with approximately 505 consolidated companies to date. Panasonic focuses on Audio Visual Computer (AVC) Networks, Appliances, System and Communications, Eco Solutions, Automotive Systems, Device and Energy. The company has… Read more »