For Metroland Media, customer engagement is essential for many aspects of their business since there are such large selections of print publications and other media sources available to the public. Although all media channels are equally important to Metroland Media, their community newspapers and print publications are their number one source of revenue. Today we see the Internet evolving into a larger number of social media channels and television alternatives; this puts customer engagement at the top of their priority list. With the amount of choices available, competition amongst companies and brand loyalty becomes a problem.
Global companies are continuously communicating and collaborating with a broad community of people.1 Social media can help bridge the communication gap and help collaborate information more effectively and more efficiently. Eyewear By Olga is a luxury eyewear retailer carrying top crafted frames from around the world. It is located in the heart of Mississauga, in Port Credit. Olga Trentin, Owner of Eyewear by Olga utilizes social media in every aspect of her business, whether it is for her retail store or online boutique. “Social media has definitely helped my business, from visibility to purchasing to inventory management.” says Olga Trentin.